Lead Global E-Commerce Paid Media Job at Puma Group (Utrecht)

Head of Media

Our client is a globally recognized lifestyle brand operating at the intersectio...

Location

Spain , Baleares

Salary:

Not provided

Babel Profiles

Expiration Date

Until further notice

Requirements

8+ years of experience in performance marketing, paid media, or digital acquisition roles within a consumer-facing or e-commerce environment
Solid experience in leading a global or multi-regional paid digital media strategy and a team
Experience in fashion, retail, lifestyle, beauty, or consumer brands is highly valued
Proven experience managing multi-channel digital media strategies across platforms such as Google Ads, Meta Ads Manager, TikTok Ads, or programmatic platforms
Strong understanding of performance marketing KPIs, including ROAS, CAC, attribution models, and customer lifetime value
Experience managing digital media budgets and optimizing campaigns for scalable growth
Ability to translate data and analytics into strategic marketing decisions
Strong communication and stakeholder management skills
Full professional level of English

Job Responsibility

Define and execute the global paid digital media strategy aligned with e-commerce growth targets and brand objectives
Develop scalable acquisition strategies across the full digital customer journey
Oversee investment and performance across core channels including Paid Social, Search (SEM), Display/Programmatic, and Affiliates
Optimize campaigns to drive traffic, conversion, and customer acquisition while maintaining strong return on investment
Manage a significant global media budget and allocate spend effectively across channels, markets, and campaign types to maximize performance
Lead and develop a small team of performance marketing specialists, fostering a culture of experimentation, accountability, and data-driven decision making
Establish clear KPIs and reporting frameworks to track campaign effectiveness and contribution to e-commerce performance
Translate complex marketing and analytics data into actionable insights for senior leadership
Work closely with teams across E-commerce, Data & Analytics, Technology, and Brand to ensure paid media initiatives support product launches, promotional campaigns, and website optimization
Manage relationships with external media agencies and technology partners, ensuring best practices and continuous innovation in campaign execution

What we offer

Competitive compensation package including performance bonus
Hybrid working model (1 day remote)
Flexible working arrangements designed to support work–life balance
Access to employee benefits and wellness programs, including health-related benefits
Product discounts and employee perks typical of leading consumer brands

Fulltime

Performance Marketing Manager

Our client is a globally recognized lifestyle brand operating at the intersectio...

Location

Spain , Baleares

Salary:

Not provided

Babel Profiles

Expiration Date

Until further notice

Requirements

7+ years of experience in performance marketing, paid media, or digital acquisition roles within a consumer-facing or e-commerce environment
Solid experience in leading a global or multi-regional paid digital media strategy and a team
Experience in fashion, retail, lifestyle, beauty, or consumer brands is highly valued
Proven experience managing multi-channel digital media strategies across platforms such as Google Ads, Meta Ads Manager, TikTok Ads, or programmatic platforms
Strong understanding of performance marketing KPIs, including ROAS, CAC, attribution models, and customer lifetime value
Experience managing digital media budgets and optimizing campaigns for scalable growth
Ability to translate data and analytics into strategic marketing decisions
Strong communication and stakeholder management skills
Full professional level of English

Job Responsibility

Define and execute the global paid digital media strategy aligned with e-commerce growth targets and brand objectives
Develop scalable acquisition strategies across the full digital customer journey
Oversee investment and performance across core channels including Paid Social, Search (SEM), Display/Programmatic, and Affiliates
Optimize campaigns to drive traffic, conversion, and customer acquisition while maintaining strong return on investment
Manage a significant global media budget and allocate spend effectively across channels, markets, and campaign types to maximize performance
Lead and develop a small team of performance marketing specialists, fostering a culture of experimentation, accountability, and data-driven decision making
Establish clear KPIs and reporting frameworks to track campaign effectiveness and contribution to e-commerce performance
Translate complex marketing and analytics data into actionable insights for senior leadership
Work closely with teams across E-commerce, Data & Analytics, Technology, and Brand to ensure paid media initiatives support product launches, promotional campaigns, and website optimization
Manage relationships with external media agencies and technology partners, ensuring best practices and continuous innovation in campaign execution

What we offer

Competitive compensation package including performance bonus
Hybrid working model (1 day remote)
Flexible working arrangements designed to support work–life balance
Access to employee benefits and wellness programs, including health-related benefits
Product discounts and employee perks typical of leading consumer brands

Fulltime

New

Global Paid Co-Marketing Lead

We address one of the world’s biggest problems – how to end smoking. There are 1...

Location

Sweden , Stockholm

Salary:

Not provided

Haypp Group

Expiration Date

Until further notice

Requirements

The Strategic Marketer: You have 8+ years of experience in digital marketing or performance marketing, ideally within e-commerce, FMCG, or an agency environment
The Master Communicator: You are comfortable presenting to high-level stakeholders. You can take complex data and turn it into a compelling narrative that secures supplier buy-in
Data-Driven: You don’t just report on clicks, you understand attribution models and the nuance between brand awareness and conversion
Collaborative: You enjoy working across departments, connecting with Commercial teams to understand supplier needs and with Growth teams to ensure technical alignment
Proactive: Haypp is a fast-paced, high-growth environment. You aren't afraid to build processes from scratch where they don't yet exist

Job Responsibility

Strategy Development: Design and lead the global paid co-marketing roadmap in collaboration with our paid media/marketing teams. You’ll determine how to effectively balance Haypp’s brand identity with supplier-specific visibility across paid marketing channels
Agency Management: Act as the primary point of contact for our in-house / media agencies. You’ll translate strategic goals into actionable briefs, manage campaign pacing, and ensure high-quality execution across multiple markets
Supplier Pitching & Partnership: Work closely with the Commercial team to pitch your marketing strategies to global nicotine manufacturers. You need to be able to sell the why and the how of your paid media approach
Reporting & Analysis: Own the data. You will build comprehensive reporting frameworks to show suppliers exactly how their investment is performing, focusing on ROAS, brand lift, and market share
Budget Oversight: Manage and optimize significant co-marketing budgets, ensuring every SEK/EUR is spent efficiently to reach both Haypp and supplier KPIs

What we offer

Competitive occupational pension
Insurance plan, including private healthcare
30 days of paid vacation
Parental pay lift
Wellness allowance of 5,000 SEK per year
Lots of social happenings
Competitive based salary

Fulltime

Performance Manager

The Performance Manager is a key player in EMF Media’s growth engine, responsibl...

Location

France

Salary:

Not provided

EMF Media

Expiration Date

Until further notice

Requirements

4+ years in performance marketing with hands-on execution across paid social and search
Mastery of media buying on Meta, TikTok, Google, YouTube, both tactical and strategic
Understanding of influencer marketing, email marketing, CRO, and creator-driven brand economy
Strong analytical capabilities with a fluency in performance metrics and attribution logic
Experience working with DTC or e-commerce brands in beauty/wellness is mandatory
Demonstrated ability to manage budgets, scale campaigns, and deliver profitability
Clear communicator, capable of cross-functional collaboration and strategic thinking

Job Responsibility

Own the full lifecycle of paid media from strategic design to tactical execution
Design and launch full-funnel campaigns across all social paid channels and emerging platforms
Drive budget ownership and performance monitoring at a strategic level, ensuring investments are aligned with growth objectives and KPIS
Define testing priorities and guide media buyers to optimise performance across key levers like creatives, messaging, and bidding strategies
Collaborate with Leadership to ensure campaign structures align with client goals
Use data as your compass to optimise campaigns daily, weekly, and monthly
Monitor performance KPIS to drive constant improvement
Conduct structured post-mortems to identify winning elements and optimisation areas
Make sure the data on the client and internal dashboards is correct
Collaborate with Creative Strategists and Copywriters Strategists to ensure ad creatives are aligned with performance-driven objectives and campaign KPIs (ROAS, CPA, CTR, CVR, etc.)

What we offer

Join a High-Performance Team
Remote & Flexible Work
Career Growth & Learning
Collaborative Culture
Competitive Compensation
Performance-based bonuses

Fulltime

Manager, Paid Media

We’re seeking a data-driven and creative Paid Media Manager to plan, execute, an...

Location

United States , San Francisco

Salary:

110000.00 - 170000.00 USD / Year

Airwallex

Expiration Date

Until further notice

Requirements

5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments
Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads
Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency
Strong analytical skills
comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data
Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce)
Exceptional project management and attention to detail — able to run multiple campaigns simultaneously
Excellent communicator who can translate performance data into actionable business insights
Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field

Job Responsibility

Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities
Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets
Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy
Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL
Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights
Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync)
Manage and QA all campaign builds following standardized naming conventions and governance frameworks
Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages
Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI
Work with Product Marketing to align messaging, audience strategy, and campaign sequencing

What we offer

Offers Equity
Offers Bonus
medical, dental, and vision insurance
a 401(k) plan
short-term and long-term disability
basic life insurance
well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

Fulltime

Copywriter

As the voice of the Psycho Bunny brand, you will lead the charge in elevating ou...

Location

Canada , Saint-Laurent

Salary:

Not provided

Psycho Bunny

Expiration Date

Until further notice

Requirements

Diploma in Marketing, Communications or a related field
At least three (3) years of experience in a similar role
Exceptional writing and storytelling skills in both English and French, with a firm grasp of SEO best practice
Experience in fashion retail is preferred, along with the strategic ability to tailor content to specific audiences and channels
Highly detail-oriented with expert-level proofreading, editing, and project management capabilities
Autonomous and responsive
proven ability to manage multiple priorities and deadlines in a fast-paced, entrepreneurial environment
A motivated team player who thrives on cross-functional partnership

Job Responsibility

Execute daily copywriting and support the development of brand guidelines to ensure a consistent, rebelliously refined voice across all internal and external channels
Conceptualize and craft high-impact copy for digital and print marketing, including newsletters, social media, paid media, and global retail signage
Partner with E-commerce, CRM, Social, and Retail teams to optimize channel-specific messaging and ensure brand cohesion at every customer touchpoint
Lead the end-to-end product copy process, developing engaging seasonal descriptions, packaging copy, and feature callouts that highlight our premium quality
Maintain meticulous editorial standards through proofreading and editing for all cross-departmental needs, including PR, internal presentations, and training materials
Stay ahead of cultural, editorial, and competitor trends to drive brand differentiation and support strategic initiatives like messaging A/B testing

What we offer

A group RRSP/DPSP plan, which includes a very generous company match
Comprehensive group Insurance coverage, including health, dental, vision
Three (3) weeks of vacation, six (6) wellness days and your birthday off, on us
On-site gym and on-site cafeteria / bistro with subsidized meals, including breakfast and lunch
Sweet discount on the coolest fits

Fulltime

New

Director Global E-Commerce Loyalty & CRM

As Director, Global Loyalty & Membership, you will define and lead the global st...

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

Extensive experience (10+ years) defining and leading loyalty or membership strategies at scale, ideally within global retail and eCommerce, fashion, lifestyle, or sportstyle environments
Experience building, leading, and developing high-performing teams, with the ability to scale talent and capabilities in line with business ambition
Strong commercial and analytical mindset, deeply fluent in CLTV modeling, cohort analysis, retention dynamics, unit economics, and margin trade-offs, with the ability to translate insight into action
Proven track record of building and scaling programs from zero to one, with full ownership from strategy through execution and optimization
Experience navigating and shaping complex loyalty and CRM technology ecosystems, including platform selection, integrations, and long-term scalability considerations
Ability to operate and influence at senior leadership level, aligning diverse stakeholders across marketing, digital, finance, product, and technology through clear, data-driven narratives
Strategic yet highly execution-oriented: able to set direction while driving delivery in a fast-paced, ambiguous environment
Strong leadership presence with the ability to drive alignment, clarity, and momentum across global, matrixed organizations

Job Responsibility

Define and own the global loyalty & membership vision and multi-year roadmap, ensuring tight alignment with brand strategy, DTC growth ambitions, and long-term customer value creation
Oversee the end-to-end design and evolution of the loyalty program, including value proposition, tiering, benefits, earn & burn mechanics, experiential vs. monetary rewards, and full member lifecycle orchestration
Leads global CRM efforts, driving personalization, segmentation, and data‑driven decision‑making
Build and lead a high-performing global loyalty & membership team over time, defining the right capabilities, structure, and ways of working to scale the function as a core growth engine
Own the business case and economics: in partnership with BI and Finance, define and steer CLTV uplift, retention impact, margin dynamics, breakage, and ROI - embedding loyalty as a measurable driver of profitable growth
Lead the integration of loyalty into the broader commercial ecosystem, ensuring it is fully embedded across CRM, paid media, onsite experience, and trading levers to unlock incremental value across the funnel
In concert with IT & Marketing, steer platform configuration, scalability, and continuous evolution across regions, ensuring future-proof architecture and operational excellence
Act as the global point of alignment across functions and markets, setting clear guardrails and governance while enabling local teams to execute with speed and relevance
Establish a best-in-class performance and governance framework, with clear KPIs, reporting structures, and operating rhythms that drive accountability and transparency at all levels of the organization
Continuously evolve the program through innovation, partnerships, and new value creation models, ensuring the proposition remains differentiated, competitive, and ahead of consumer expectations

Fulltime

Global Head of E-Commerce Acquisition

Within AXA Partners’ B2C e-commerce & digital innovation Department, the Global ...

Location

France , Malakoff

Salary:

Not provided

Axa

Expiration Date

Until further notice

Requirements

Proven experience (minimum 10 years) in managing digital acquisition campaigns, within the e-commerce or online sales sector, ideally with both experiences on advertiser and agency side
Experience in a global/international strategic coordination role (HQ-to-Local support)
Advanced proficiency with acquisition tools and platforms: Google Ads, META Ads, Google Analytics, SEMrush, etc.
Strong knowledge of SEO, SEA, SMM, programmatic advertising, and marketing automation techniques
Significant experience in team management
Strong analytical skills, strategic mindset, and performance-oriented approach
Ability to work in an agile, cross-functional, and international environment
Fluent English and French required (both written and spoken)

Job Responsibility

Define, document, and communicate the global B2C acquisition strategy (Principles, Channel Priorities, Data Architecture, etc.) to be deployed by local entities
Establish a global governance framework for acquisition (budget control, technical standards, brand compliance) and ensure alignment of local acquisition initiatives with global strategy and AXA brand guidelines
Supervise and analyze the global performance of local acquisition strategies, identify performance gaps, and serve as the central expert to assist local teams in complex challenges
Lead global acquisition strategy webinars for the B2C community, promoting best practice sharing across countries
Work closely with the central teams (marketing, communication, data expertise) to ensure consistency of actions and requirements
Develop and implement a multi-channel acquisition strategy for central platforms: SEO, GEO, SEA, RTB, social media (organic and paid), influencer marketing, affiliate marketing, email marketing & CRM/PRM, etc.
Create, launch, monitor, and optimize campaigns on Google Ads, bing-ads, META, and other relevant platforms to maximize conversion rates and ROI
Continuously track campaign performance using tools like Google Analytics, Looker Studio, or other BI tools. Produce regular reports to evaluate profitability and suggest adjustments
Implement A/B testing of acquisition initiatives, experiment with different messages, visuals, and audiences
Manage creative content production with an international scope

What we offer

Join a company that helps protect the forests! At AXA Partners, we plant a tree for every new recruit (with a permanent contract)

Fulltime

Lead Global E-Commerce Paid Media

Puma Group

Location:
Netherlands , Utrecht

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
May 04, 2026

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