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Lead Global E-Commerce Paid Media

Netherlands, Utrecht · Job Posted May 04, 2026
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Job Description

Lead Global E-Commerce Paid Media

Job Responsibility

  • Define and lead the global paid media strategy across search, paid social, display, and emerging channels
  • Desire to deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity
  • Own the global paid media roadmap across structure, capability, measurement, automation, operating model, and partner management
  • Act as the senior expert across Google Ads, SA360, DV360, CM360, Meta, TikTok, Pinterest, Snap, and other relevant buying platforms
  • Set global standards for campaign architecture, tracking, audience strategy, creative testing, budget allocation, bidding, and optimization
  • Ensure investment decisions are grounded in strong commercial logic, moving beyond just CPA into contribution margin, CLTV, payback, customer quality, and incrementality
  • Partner with BI, Finance, and MarTech to strengthen measurement frameworks, improve forecasting, and build a clearer view of channel effectiveness across the funnel
  • Drive advanced automation and AI adoption across paid media to improve speed, quality, and efficiency
  • Lead and inspire the paid media team into a state-of-the-art center of excellence
  • Own ad platform and agency relationships and, together with our Senior MarTech Manager, key AdTech partner relationships
  • Contribute and challenge channel mix, budget allocation, and current ways of working to unlock better growth
  • Cross-functional collaborate with CRM, Brand, Content, and Creative teams to connect paid media to the broader customer journey
  • Build a strong test-and-learn agenda across audience, creative, bidding, landing pages, markets, and channels
  • Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies
  • Support senior stakeholders with clear, data-backed narratives on performance, trade-offs, and future growth opportunities
  • Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge

Requirements

  • Extensive experience in paid media leadership roles, ideally across both a fast paced consumer brand and leading media agency
  • Deep and recent hands-on expertise across paid search, paid social, and ideally display
  • Strong platform fluency across Google Ads, SA360, DV360, CM360, Meta, TikTok, and other major buying platforms
  • Deep familiarity with the wider media and data ecosystem, including CDPs, analytics platforms, tagging frameworks, and audience activation workflows
  • Highly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendations
  • Commercially driven, with a clear view of healthy acquisition beyond just ROAS
  • Experienced in setting up global paid media playbooks and guardrails for regional execution
  • Strong understanding of automation and AI in media buying, including smart bidding, feeds, rules, scripts, experimentation, and workflow automation
  • Strong command of forecasting, budget pacing, incrementality, testing, and investment trade-offs
  • Proven experience leading and scaling teams, with the ability to raise the bar on performance and accountability
  • Experience working in complex global or multi-market environments
  • Excellent stakeholder management skills in a matrixed organization
  • A passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies

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