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We are looking for an experienced Lead Generation Executive to join our team. This role will focus on driving new business by qualifying suitable / relevant leads. You will be working closely with the sales team to maximize opportunities and ensure we achieve sales targets consistently. You will need to be an ambitious, proven new business development specialist with a passion for technology and showcasing the unique opportunities.
Job Responsibility:
Conduct research to identify potential clients and industries aligned with our services
Develop and implement effective lead generation strategies to attract and engage target prospects
Utilize various channels, including online platforms, social media, and industry events, to generate leads
Analyze market trends and competitor activities to identify opportunities for lead generation
Stay abreast of industry news and developments to refine lead generation strategies
Collaborate with the marketing team to create compelling campaigns and content that resonate with the target audience
Monitor and optimize campaign performance based on key metrics and feedback
Initiate and maintain communication with potential clients through personalized outreach efforts
Nurture relationships with leads through various touch points to move them through the sales funnel
Maintain accurate and up-to-date records of leads and interactions in the CRM system
Provide regular reports on lead generation activities and outcomes to the management team
Work closely with the sales team to ensure a seamless handover of qualified leads
Collaborate on strategies to enhance lead conversion rates and overall sales performance
Requirements:
Proven experience of 3 to 5 years as a Lead Generation Specialist or similar role in the IT service providing company
Strong understanding of IT services and solutions
Excellent knowledge of lead generation techniques and tools
Exceptional communication and interpersonal skills
Ability to work independently and as part of a collaborative team
Proficient in using CRM systems and other relevant software