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We are hiring a Lead Generation Specialist to own the top of the funnel for our North American growth engine. We build production-grade AI for North American SMBs across pharma, fintech, e-commerce, and infrastructure. We have delivered $50M+ in client value, and now we need someone who can find the right buyers, start real conversations, and book qualified appointments with C-suite and VP-level decision-makers. This is not a volume-first outreach role. Every touchpoint represents our brand. We want someone who can work curated lead lists, research the right ICP, write short high-conviction outreach, test messaging weekly, and improve performance over time.
Job Responsibility:
ICP research and segmented list building using Sales Navigator, Apollo or Enrich
Cold email outreach with clear, short, one-CTA messaging
LinkedIn outreach and social selling
Cold calling to qualified leads after initial outreach
Weekly A/B testing across subject lines, messaging angles, or ICPs
Community prospecting in niche Facebook groups and relevant spaces
CRM hygiene and weekly pipeline reporting
Working curated lead lists provided by the company, and turning those accounts into qualified conversations through email, cold calls, LinkedIn outreach, and follow-ups
Promoting Pendoah’s core service lineup and, where relevant, selected affiliated service offerings
Requirements:
Proven B2B outbound experience with real reply rates and booked meetings
Strong command of tools like Apollo, LinkedIn Sales Navigator, Zoho CRM
Sharp written communication with short, human, problem-first messaging
Confidence handling objections on calls and pitching to cold leads
A self-directed mindset with the ability to diagnose underperforming campaigns and improve them without waiting for instruction
Nice to have:
Experience selling AI, SaaS, or tech services into regulated industries
Familiarity with SPF, DKIM, DMARC, domain warm-up, ABM, and Clay