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Russell Publishing has an exciting new role for a Lead Generation Manager to join and manage the end-to-end solution delivery for Lead Generation activities ensuring excellent customer experience across all brands.
Job Responsibility
Develop lead generation programmes tailored to client briefs, industry verticals, ICPs and TALs
Work with various internal stakeholders to ensure campaigns are maximised and fulfilled on schedule
Manage and work with external vendor/partners to ensure successful delivery of each campaign type
Develop/ source platform solutions to support business model and efficiencies
Ensure processes, communications and reports are quality controlled
Support client retention and upsell opportunities through analysis of performance and continual improvement
Develop and maintain knowledge of vendor/ partner strengths in relation to market sectors the business operates in
Maintain accurate records on all relevant systems
Drive the timely delivery of each campaign
Manage and work with Lead Generation Co-ordinator to deliver campaign activity
Requirements
3 years of experience in experience working in lead generation management or customer success, ideally in digital media, publishing, or a related B2B environment
Experience working with multiple vendor contracts and SLAs
Knowledge of Lead Generation and ABM strategies
Experience delivering campaigns using external databases alongside owned media
Solution-driven with sound commercial awareness
Excellent communication and stakeholder management skills
Self-motivated, proactive, and able to manage multiple projects simultaneously
Experience working across multiple brands or industry sectors
Familiarity with content management systems (CMS) and CRM platforms
What we offer
Hybrid working (2 days in the office)
Pension contribution
Free car parking
Benefits platform with discounts, wellness and engagement tools