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We are looking for a Lead Generation Manager to join a manufacturing organization in Eden Prairie, Minnesota on a Contract basis. This position is responsible for building a strong pipeline by identifying prospective customers, engaging early-stage opportunities, and advancing sales-ready leads to the sales team. The role works closely with sales and marketing partners to strengthen conversion outcomes through thoughtful outreach, accurate tracking, and ongoing performance analysis.
Job Responsibility:
Build and maintain targeted prospect lists by researching companies and contacts that align with the ideal customer profile
Assess inbound and outbound leads against established qualification standards before transferring sales-ready opportunities to the sales team
Oversee lead records, outreach activity, and pipeline updates within CRM and marketing platforms to ensure reliable data quality
Partner with sales and marketing stakeholders to improve campaign targeting, strengthen lead quality, and increase conversion rates
Monitor lead generation results and prepare regular reporting on activity levels, pipeline contribution, and key performance indicators
Experiment with messaging, channel strategy, and audience segmentation to improve response rates and overall campaign effectiveness
Support digital demand generation efforts by coordinating outreach initiatives tied to broader media and marketing campaigns
Requirements:
1–3 years of experience in lead generation, sales development, demand generation, or a closely related function
Hands-on experience with CRM or marketing automation platforms such as HubSpot, Salesforce, or similar tools
Strong written and verbal communication skills with the ability to engage prospects professionally and clearly
Proven ability to research organizations and contacts to create focused outreach lists
Strong organizational skills with the ability to manage priorities, follow processes, and work toward measurable targets
Familiarity with demand generation strategy, digital analytics, and campaign performance measurement
Experience supporting digital media campaigns and programs designed to drive lead generation
What we offer:
medical, vision, dental, and life and disability insurance