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Robert Half Logo Robert Half · Sales

Lead Generation Manager

United States, Eden Prairie · Job Posted May 04, 2026
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Job Description

We are looking for a Lead Generation Manager to join a manufacturing organization in Eden Prairie, Minnesota on a Contract basis. This position is responsible for building a strong pipeline by identifying prospective customers, engaging early-stage opportunities, and advancing sales-ready leads to the sales team. The role works closely with sales and marketing partners to strengthen conversion outcomes through thoughtful outreach, accurate tracking, and ongoing performance analysis.

Job Responsibility

  • Build and maintain targeted prospect lists by researching companies and contacts that align with the ideal customer profile
  • Assess inbound and outbound leads against established qualification standards before transferring sales-ready opportunities to the sales team
  • Oversee lead records, outreach activity, and pipeline updates within CRM and marketing platforms to ensure reliable data quality
  • Partner with sales and marketing stakeholders to improve campaign targeting, strengthen lead quality, and increase conversion rates
  • Monitor lead generation results and prepare regular reporting on activity levels, pipeline contribution, and key performance indicators
  • Experiment with messaging, channel strategy, and audience segmentation to improve response rates and overall campaign effectiveness
  • Support digital demand generation efforts by coordinating outreach initiatives tied to broader media and marketing campaigns

Requirements

  • 1–3 years of experience in lead generation, sales development, demand generation, or a closely related function
  • Hands-on experience with CRM or marketing automation platforms such as HubSpot, Salesforce, or similar tools
  • Strong written and verbal communication skills with the ability to engage prospects professionally and clearly
  • Proven ability to research organizations and contacts to create focused outreach lists
  • Strong organizational skills with the ability to manage priorities, follow processes, and work toward measurable targets
  • Familiarity with demand generation strategy, digital analytics, and campaign performance measurement
  • Experience supporting digital media campaigns and programs designed to drive lead generation

What we offer

  • medical, vision, dental, and life and disability insurance
  • 401(k) plan
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