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My client works within the retail/travel sector and is looking for a Lead Generation Manager to join their growing team in London.
Job Responsibility:
Spearheading Co-Sponsor and Co-Registration lead generation channel management
Overseeing lead volumes
Implementing initiatives aimed at improving ROI through audience segmentation, CRM initiatives, and comprehensive ROI analysis by publisher and demographic data
Supplier management and reporting
Proactively identifying lead generation opportunities within the industry
Requirements:
Strong understanding of marketing KPIs, including Customer Lifetime Value and Cost Per Lead
Experience in marketing acquisition campaigns, particularly in co-sponsorship and co-registration