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Lead Editor, Content Performance

Canada · Job Posted June 29, 2026
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Job Description

As the Lead Editor on the Content team, you'll be joining a collaborative team that focuses on sharing stories and information to help entrepreneurs thrive. We're seeking a sharp editor who is fluent in SEO best practices and excited to own our content reoptimization portfolio—the program that recovers and grows organic traffic by refreshing, restructuring, and re-ranking our existing library of evergreen educational content across our core and international markets. You'll ensure each reoptimized piece is thoroughly researched, well-written, and built to perform, all while flowing through an efficient, fast-paced editorial workflow that increasingly blends human editorial judgment with AI-powered production.

Job Responsibility

  • Own the reoptimization portfolio end to end
  • Run the reoptimization machine day-to-day
  • Build and scale workflows
  • Set and enforce editorial + SEO standards
  • Connect output to outcomes
  • Find the next opportunities

Requirements

  • Proven SEO content performance track record
  • Comfortable with data and tools
  • Human + AI editorial judgment
  • Serious editing chops
  • Operationally minded and multi-market aware
  • Collaborative, curious, flexible

Nice to have

  • Experience with how search is evolving, including GEO and AEO
  • Familiarity with CMSs, editorial workflows, and automation
  • A track record of giving feedback to freelance or agency partners that actually changed the output
  • Comfort working with data partners and dashboards to understand whether the work landed

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