Lead Director of Performance Content & Customer Growth, CVS Health

CVS Health

Location:
United States

Category:
-

Contract Type:
Employment contract

Salary:

100000.00 - 231540.00 USD / Year

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Job Description:

The Lead Director of Performance Content & Customer Growth (Pharmacy Consumer Wellness Content) is a strategic innovator who bridges high-impact content marketing with data-driven customer growth strategies. This dynamic role combines creative storytelling excellence with analytical rigor to drive measurable business outcomes across digital ecosystems. The position demands a versatile leader who can architect comprehensive content strategies while leveraging advanced analytics to optimize customer acquisition, engagement, and retention.

Job Responsibility:

Design and execute comprehensive content strategies that simultaneously drive brand equity, customer acquisition, and business growth
Pioneer implementation of cutting-edge technologies including generative AI, AR/3D experiences, and advanced martech solutions
Establish robust measurement systems utilizing search data, digital traffic insights, and customer behavior analytics
Create compelling narratives that educate customers, build brand affinity, and drive measurable conversion and retention outcomes
Lead multidisciplinary teams spanning creative, analytics, SEO, product, and external agency partners
Oversee relationships with external creative agencies, technology partners, and content platforms
Leverage advanced data analysis to optimize content across channels including video, email, affiliate, SEO, influencer partnerships, and third-party publisher networks
Develop sophisticated CRM strategies and audience segmentation approaches
Create quantifiable frameworks that directly tie content marketing efforts to business results
Support integrated campaigns across owned channels, social platforms, mobile, email, and emerging digital touchpoints
Manage comprehensive editorial calendars and publishing workflows
Identify and implement new content management platforms, distribution channels, and technology solutions

Requirements:

10+ years of progressive marketing leadership with demonstrated success in both content marketing and digital customer growth
Proven track record in retail, e-commerce, healthcare, or consumer brands with experience scaling content operations
6+ years of digital platform mastery including content management systems, martech tools, and emerging content technologies
Advanced data fluency with ability to craft executive-ready narratives backed by robust analytics and market sizing
SEO and digital traffic optimization experience with deep understanding of search data application to content strategy
Strategic consulting background preferred
Matrix management excellence with proven ability to lead cross-functional teams in fast-paced, entrepreneurial environments
Executive presence with expert-level communication skills
Creative judgment combined with analytical rigor
Martech/AdTech expertise with knowledge of recent developments
Brand marketing and social media exposure with understanding of integrated marketing approaches
Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required
MBA or advanced degree in Business, Marketing, or related field preferred

Nice to have:

Strategic consulting background
MBA or advanced degree in Business, Marketing, or related field

What we offer:

Affordable medical plan options
401(k) plan with matching company contributions
Employee stock purchase plan
No-cost wellness screenings
Tobacco cessation and weight management programs
Confidential counseling and financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access

Additional Information:

Job Posted:
November 18, 2025

Expiration:
December 05, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Lead Director of Performance Content & Customer Growth