Lead Director Brand & Industry Marketing – CVS Media Exchange (CMX), CVS Health

CVS Health

Location:
United States, Boston ▼
Wellesley
Woonsocket
New York / Soho area
Blue Bell
Chicago

Category:
-

Contract Type:
Employment contract

Salary:

100000.00 - 231540.00 USD / Year

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Job Description:

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Job Responsibility:

Own the CMX brand strategy, architecture, content calendar and narrative across all touch points
Drive the development and strategy for the CMX marketing plan and annual activation calendar including messaging strategy, industry events & speaking engagements, as well as sales enablement, including new advertiser acquisition and client extensions
Define the owned and earned content calendar activating across channels (CMX site, LinkedIn page, eNewsletter) as well as in partnership with CVS Health Corporate Communications and external PR agency to garner earned coverage
Partner with Consumer Insights to understand our advertisers and the comms opportunities as it relates to our offering, awareness, and overall satisfaction via semi annual brand tracker surveys
Develop and managing the annual marketing budget, analyzing spending, and ensuring cost-effectiveness and return on marketing activities
Lead and mentor a growing team of marketers, prioritizing activities that support CMX’s strategic goals while fostering a culture of inspiration, growth and empowerment

Requirements:

8+ years of marketing strategy experience with a strong foundation of retail or commerce media, as well as B2B consumer product goods, pharma, & media agency as a customer understanding
6+ years cross-functional leadership experience
4+ years of brand marketing or commerce agency/strategy experience
4+ years of digital marketing experience including examples of testing and validating emerging opportunities, with considerable emphasis on B2B content
2+ years of brand or category management experience a plus

Nice to have:

Strong Retail/Commerce Media acumen with a clear understanding of the landscape including the market position of each major player
Proven B2B storyteller, skilled at distilling complex concepts to compelling and audience-centric content
Editorial mindset capable of managing a flexible B2B content and event calendar responsive to changing market dynamics and priorities
Demonstrated ability to work in a highly matrixed organization, collaboratively with internal and external business partners
Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
Experience with relevant marketing technology and channels, including marketing enablement, lead generation and management
Makes fact-based decisions that balance analytic insights with personal experience
Knows how to get things done through formal channels as well as relationships with colleagues across the organization

What we offer:

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility

Additional Information:

Job Posted:
July 26, 2025

Expiration:
September 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Lead Director Brand & Industry Marketing – CVS Media Exchange (CMX)