Lead Director, Aetna Campaigns & Communications, CVS Health

CVS Health

Location:
United States

Category:
Public Relations

Contract Type:
Employment contract

Salary:

100000.00 - 231540.00 USD / Year

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Job Description:

As the Lead Director of Aetna Campaigns and Communications, you will partner with and report to the Head of Communications, Aetna. This is a visible role, spanning the clinical, technology, provider and broader operations team to shape a distinctive Aetna narrative and build holistic, multi-channel communications campaigns. The successful candidate will have experience working with companies in transformation and can seamlessly weave an executive platform into a business narrative under one, unified communications program.

Job Responsibility:

Partner with and report to the Head of Communications, Aetna
Span the clinical, technology, provider and broader operations team to shape a distinctive Aetna narrative and build holistic, multi-channel communications campaigns
Serve as outside-in thinker, strategic partner, campaign leader and roll-up your sleeves doer
Have partnership accountability to multiple leaders and responsibility to advance work in a matrixed environment
Competitive tracking, external trend spotting, transformation storytelling, modern content development across Earned, Owned and Social channels, campaign management and reporting
Working to achieve operational, functional, and business targets with measurable impact on progress against goals for the Aetna business
Leading cross-Aetna initiatives and managing integrated teams that span communications, marketing, business enablement and other partners
Simplifying complex clinical, technological and operational content into compelling, channel-appropriate communications that resonant to key stakeholder audiences
Creating strategies that engage internal and external stakeholders by developing Aetna enterprise-wide storytelling and amplifying those stories across Owned, Earned and Social channels
Leading, managing and mentoring junior colleagues, including their direct reports and across the Communications function

Requirements:

10 or more years of communications experience
Healthcare, Technology and/or Clinical communications experience
3 or more years of exceptional people management experience with a personal commitment to continuous mentorship and professional development
Willingness to travel as business requires
Bachelor's Degree required
equivalent years of related professional work experience may substitute

Nice to have:

Consulting and/or Communications agency experience
Experience leading initiatives in companies at key moments of transformation
Adept at strategic planning, campaign management and hands-on execution, including but not limited to Campaign strategy presentations, Key Messaging documents, Cross-channel content plans, and Campaign Measurement & Summary reports
Foundational internal and external communications skills including but not limited to business and financial acumen, strategic planning, executive communications, events management, communications materials creation, writing, social media and measurement
Executive presence, solutions-based mindset and track record of leading enterprise-wide campaigns in matrixed organizations
Ability to toggle between strategy and execution seamlessly and manage multiple projects at pace

What we offer:

Affordable medical plan options
401(k) plan with matching company contributions
Employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access

Additional Information:

Job Posted:
November 10, 2025

Expiration:
November 10, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Lead Director, Aetna Campaigns & Communications