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Lead Digital Analytics Engineer (Google)

United Kingdom, London · Job Posted April 27, 2026
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Job Description

We are looking for a Lead Digital Analytics Engineer with experience in digital analytics, tracking implementation and data modelling. This is a senior, hands-on role for someone who can lead measurement strategy, own implementation quality and drive reliable, scalable analytics across web, product and campaign environments. You will play a critical role in ensuring that digital data is accurate, compliant and actionable - enabling better decisions across marketing, product and business teams.

Job Responsibility

  • Lead measurement strategy
  • Own implementation quality
  • Drive reliable, scalable analytics across web, product and campaign environments
  • Ensure digital data is accurate, compliant and actionable
  • Enable better decisions across marketing, product and business teams

Requirements

  • Experience in digital analytics / analytics engineering
  • Strong expertise in GA4 and Google Tag Manager (GTM)
  • Proven experience designing tracking frameworks and measurement plans
  • Experience auditing dataLayers and validating analytics implementations
  • Strong experience with BigQuery and cloud-based data environments
  • Solid understanding of ELT processes and analytics data modelling
  • Experience transforming event-level data into structured reporting datasets
  • Ability to bridge analytics implementation with BI and reporting needs
  • Strong understanding of GDPR and consent management
  • Experience with OneTrust and/or CookiePro
  • Knowledge of privacy-safe analytics implementation practices
  • Experience supporting campaign measurement and digital marketing analytics
  • Strong knowledge of UTM structures, attribution models, and traffic source tracking
  • Proven ability to operate in a senior or lead analytics engineering role
  • Strong stakeholder management and communication skills
  • Experience setting standards, governance, and improving analytics maturity
  • Ability to balance hands-on delivery with strategic oversight

Nice to have

  • Experience with server-side GTM (sGTM)
  • Knowledge of Google Cloud (e.g. Pub/Sub, Dataform, Workflows)
  • Experience with server-side tagging, custom domains, and first-party data strategies
  • Familiarity with advertising platform integrations (e.g. Meta, TikTok)

What we offer

  • Flexibility, with remote and hybrid work options (country-dependent)
  • Career advancement, with international mobility and professional development programs
  • Learning and development, with access to cutting-edge tools, training and industry experts
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