Lead Data Analyst

• Leveraging insights from digital data analysis and consumer & audience research, contribute to the development of the BBC Studios social media strategy
• Support development of our digital advertising business through analysis and interpretation of current performance – identifying key levers to commercial performance and advising on content analysis to aid performance and commissioning
• Work with the global advertising and content sales team to develop a demand led sales and commissioning strategy
• Support the global advertising and content sales teams during pitches and negotiations to service and win new clients, bringing together online/social media data insights with offline audience/consumer insights
• Digital encompasses a wide range of businesses including social AVOD and E-Commerce
• In this role, you will have the opportunity to help inform the strategy of BBC Studios’ social media brands, including: BBC Earth, Top Gear, Doctor Who, and Bluey
• Working with data across multiple social media platforms including YouTube, Facebook, Instagram, X, TikTok, and Snapchat, you will turn data into actionable information for the business
• Lead and manage a team of 4-5 data analysts, providing direction, support, and guidance to ensure high-quality, impactful work
• Develop and maintain internal reporting frameworks to track KPIs, monitor business performance, and identify areas for improvement
• Champion effective and focused digital metrics throughout the business
• Stay up to date with industry trends and best practices
• Represent the BBC at industry forums or committees

• Knowledge and experience of digital/social media (in particular YouTube, Facebook and TikTok)
• Experience of pitching and selling
• Experience in line management and leading a team of data analysts
• Knowledge of the media landscape and the part data and analytics plays
• Data driven experience using Excel and PowerPoint
• Experience using Python, SQL, and data visualisation tools such as Tableau
• Experience across short-term, tactical projects as well as larger more strategic pieces, which includes scoping and building roadmaps for projects
• Experience managing suppliers and partners to deliver clear aims

A good understanding of BBC Studios and how the Digital team contributes to its commercial success

• 26 days annual leave (plus bank holidays) and the option to buy an extra five days
• Defined pension (up to 10% employer contributions)
• Caring and parenting support
• 24/7 remote GP access
• Life assurance and accident benefit
• Career development in a values-led purpose-driven culture
• Flexible working
• London Weighting Allowance of £5,441
• 15% bonus OTE