Lead Data Analyst, Viewer Marketing Insights

We are seeking a Lead Data Analyst to join the ITV Insight Group’s analytics function. Embedded across the Viewer Marketing Insights team within the department, our analysts play a crucial role in shaping the business’s understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape. As a critical part of a cross-functional team you will partner with business leaders and key stakeholders in ITV Insights and Marketing to understand their challenges and identify and answer the “big questions". You will work closely with Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision-making. You will use your technical skills to create outcome-focused insight for Marketing while thinking critically and collaboratively to build relationships and create recommendations that balance the requirements of Marketing stakeholders with ITV’s wider strategic objectives. As a Lead Data Analyst, you will take full ownership of analytical requirements for Viewer Insights; working with a cross-functional team. You’ll be focusing on some of the most exciting parts of our mission to optimise broadcast and supercharge streaming, including what drives marketing performance cross-channel, and how we can make marketing as effective as it can be to deliver business outcomes.