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LADbible Group has launched a brand-new, dedicated content team for one of the world’s biggest tech brands, creating bold, culturally relevant content across social platforms. This is a hands-on creative leadership role. As Lead Creative Producer, you’ll take ideas from spark to screen, directing talent, and producing highly talkable, social-first content that brings one of the world’s most innovative companies to life through a series of vertical formats. The role demands a master of platform-native storytelling, who is confident in getting the best from a broad range of talent, executing at pace and at scale to create engaging videos that drive conversations. You’ll work closely with Creatives, translating concepts into standout content that makes AI-powered tech accessible and entertaining.
Job Responsibility:
Lead and own the creative execution of branded content for a high-profile tech partner, ensuring ideas feel native to platforms and true to LADbible’s voice
Build topline concepts into compelling videos that you lead through the entire production cycle, from outline, to pitch, development, pre-production, directing and edit producing. You will ensure creative excellence and client confidence throughout
Apply and evolve LADbible’s most successful formats into branded content, making them work harder and travel further
Become an expert in the client’s product, learning and championing the abilities of the AI-powered technology, to build these into entertaining stories that will drive consumers to use and purchase
Lead, mentor, and inspire the wider creative video team, providing clear direction and elevating the quality of ideas and execution
Act as the senior creative voice in client conversations, communicating the vision of the content and adapting it based on client feedback and social performance
Collaborate cross-functionally to ensure ideas are both ambitious and deliverable within fast-paced production timelines
Stay tapped into culture, platform trends, and audience behaviour to ensure all output feels current and competitive
Requirements:
Significant experience in every stage of social video production, from development, direction and edit production, operating at a senior leadership level
Proven track record of developing standout branded content that is socially native
A clear understanding of how to balance a brand’s message in content that feels entertaining and editorial, rather than advertorial in tone
Strong leadership skills, with experience guiding multidisciplinary teams and improving creative output
Desired experience working with established content formats and evolving them for different brands or audiences
Experience of getting the absolute best from directing a range of talent, from the world of TV, film, music and creators
Confidence working with and influencing senior stakeholders, both internally and client-side
Experience (or strong interest) in generative AI tools and how they can unlock new creative opportunities
Ideally, a track record of making content featuring tech products and consumer AI tools, humanising them through entertainment
Deep understanding of content performance and what drives engagement across key social platforms
Strong organisational skills, managing multiple projects at different stages simultaneously
Nice to have:
Experience (or strong interest) in generative AI tools and how they can unlock new creative opportunities
Ideally, a track record of making content featuring tech products and consumer AI tools, humanising them through entertainment