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Lead Conversion Copywriter

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Eucalyptus

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Location:
Australia

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Salary:

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Job Description:

We’re looking for writers. The best in Australia. This is a role for a senior writer who wants to lead through craft, influence outcomes at scale, and leave a clear fingerprint on a brand with a mission to make healthcare accessible and human. You’ll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your strategic leadership and writing will drive these metrics whilst building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, etc.

Job Responsibility:

  • Own conversion copy across key patient touchpoints from webpage to onboarding to long-term retention
  • Translate complex health topics into hyper-clear messaging that builds trust and drives action
  • Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.)
  • Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging
  • A/B test your work and optimise it using data and best-practice techniques
  • Ensure consistency in tone, narrative, and brand messaging across channels and formats
  • Partner closely with design, lifecycle, product, and growth teams, including stakeholders with backgrounds in growth marketing, CRO, or conversion strategy, where copy performance is a shared responsibility
  • Apply AI deliberately to increase efficiency and effectiveness, without compromising writing quality or compliance

Requirements:

  • Extensive experience writing conversion-focused copy for D2C brands
  • Experience writing across an entire customer journey
  • Specific experience with landing page optimisation, email marketing, and UX writing preferred
  • Experienced with AB testing and energised by data, feedback, and iteration
  • Strong sense of ownership, curiosity, and belief in collaboration
  • Efficiency and ability to identify what matters most in ambiguous situations

Nice to have:

  • Experience mentoring junior writers and uplifting writing quality across a team
  • Knack for process improvement, using internal systems and AI writing tools to scale great copy efficiently
  • Experience in a regulated space (ideally health, but including fintech, insurance) and understand how to balance compliance with compelling messaging
What we offer:
  • Equity for everyone
  • Catered wellness talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs, and quarterly rooftop parties
  • Parental and miscarriage leave
  • Health, professional development, and personal days
  • Whoop membership
  • Employee Assistance Program
  • Learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture

Additional Information:

Job Posted:
January 17, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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