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We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world. Role Overview: The Lead Consultant, Data and Marketing Activation will lead data-driven consulting engagements that sit at the intersection of analytics, data strategy, and marketing activation. This role requires both deep technical expertise (SQL, Tableau, data modeling) and the ability to translate insights into actionable marketing strategies, particularly across CRM and customer data platforms. You will own senior client relationships, shape strategic roadmaps, and lead multidisciplinary teams delivering end-to-end solutions—from data ingestion and analytics to segmentation, activation, and measurement. The ideal candidate is equally comfortable working hands-on with data, guiding technical delivery, and advising senior stakeholders on how to operationalize data into revenue-driving marketing programs.
Job Responsibility:
Oversee the development of scalable analytics solutions, including SQL-based data models, pipelines, and dashboards
Guide teams in building advanced Tableau (or similar BI) dashboards that drive decision-making
Ensure data quality, governance, and best practices across projects
Translate complex analytical outputs into clear, commercially relevant insights
Lead the design and execution of data-driven marketing strategies across CRM and digital channels
Leverage platforms such as Adobe Experience Platform (AEP) to enable segmentation, personalization, and journey orchestration
Drive digital product and fan journey analytics, identifying opportunities to improve conversion, engagement, and lifecycle progression
Advise clients on audience strategy, lifecycle marketing, and campaign optimization
Define measurement frameworks to evaluate marketing effectiveness and ROI
Serve as a senior advisor to clients, building strong, trusted relationships with executive stakeholders
Translate business challenges into structured analytical and activation solutions
Present insights, strategies, and results in a compelling and accessible way.
Requirements:
Advanced proficiency in SQL and strong understanding of data modeling and relational databases
Experience building dashboards and visualizations in Tableau (or equivalent BI tools)
Strong understanding of CRM, customer data platforms, and marketing activation workflows
Ability to translate data insights into practical marketing strategies
Excellent communication and stakeholder management skills, including executive-level presentations
Experience leading teams and delivering complex projects.
Nice to have:
Hands-on experience with Adobe Experience Platform (AEP) or similar CDPs
Experience with experimentation frameworks, attribution, and advanced analytics techniques.