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Lead Category Launcher

United States, New York City 170000.00 - 190000.00 USD / Year · Job Posted February 21, 2026
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Job Description

Posh is expanding into new frontiers, and we’re looking for a Lead Category Launcher to lead the expansion into building out the supply of new event categories (ex: Art & Fashion, Fitness, Food & Drink, Networking, etc). This role is equal parts strategist, operator, and entrepreneur. You’ll be the “mini-CEO” for our next big category launch, taking a boots-on-the-ground approach to building a community of organizers, understanding their needs, and collaborating internally to evolve Posh into a valuable platform for their unique use cases. You’ll partner across teams to design, execute, and scale new business lines that shape the future of how we connect IRL.

Job Responsibility

  • Build the playbook by designing and documenting standard operating procedures (SOPs) for acquiring, supporting, and scaling new category organizers
  • Execute local activations across the country to drive community among new category organizers and drive growth
  • Partner with marketing to craft offerings and incentives that drive brand awareness and alignment across new categories
  • Develop repeatable frameworks that mold existing sales, community, and customer success playbooks to the unique needs of new category organizers
  • Build and maintain P&L ownership for the category, defining and delivering growth and profitability targets
  • Prospect, pitch, and onboard high-value organizers across new categories
  • Develop frameworks to overcome objections, address product gaps, and highlight Posh’s differentiators
  • Collaborate with the partnerships team to turn insights into scalable playbooks, battle cards, and training materials
  • Collaborate with Data to build dashboards tools to analyze performance, identify trends, test hypotheses, and drive operational decisions utilizing Lightdash, Airtable, SQL, Excel, and/or Python
  • Track key metrics like GMV, take rate, organizer activation, and retention, continuously optimizing for growth
  • Collaborate cross-functionally with Product, Marketing, Partnerships, and Success to champion new category needs and amplify impact
  • Build and lead a “New Verticals Council” of early adopters and beta testers to shape future product innovations

Requirements

  • 5+ years of experience in GTM operations, consulting, and/or banking at growth stage consumer tech marketplace companies
  • 3+ years of experience launching and scaling new business lines, categories, or products
  • Excellent communicator and negotiator
  • Strong project management skills
  • Sharp analytical chops
  • Entrepreneurial mindset
  • Thrives in ambiguity and loves building systems from scratch

Nice to have

Experience as a GTM operator at companies like DoorDash, WhatNot, Airbnb, Etsy, Ebay, Amazon, Square, Stripe

What we offer

  • Health, Dental and Vision Insurance
  • Equinox Membership
  • Unlimited PTO
  • Team Events, Dinners, & Offsites, Free Event Tickets to Dope Shows
  • New MacBook
  • Daily Uber Eats Credit
  • Relocation bonuses are available for some out-of-state candidates
  • Offers Equity

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