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Lead Brand Manager, Screening, International

Switzerland, Zug · Job Posted February 17, 2026
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Job Description

The Lead Brand Manager, Screening (International) leads the brand strategy, marketing plans, and launch execution across international markets for innovative cancer screening products. This is a regional role, working closely with US-based teams, local country marketing teams, and cross-functional partners to translate brand strategy into effective, market-relevant execution. The role requires a strong consumer marketing background, with experience across direct-to-consumer (DTC), healthcare professional (HCP) communications, and sales enablement in a regulated environment. The position operates in a fast-moving launch environment, including new products and emerging markets, and requires someone who is hands-on, adaptable, and comfortable navigating uncertainty.

Job Responsibility

  • Lead the brand strategy and marketing plans for international markets, including positioning, messaging, and launch planning
  • Develop integrated marketing campaigns for consumers and HCPs, with a strong focus on digital and omnichannel channels
  • Guide creative and media development in partnership with external agencies
  • Work closely with US teams, local markets, and cross-functional stakeholders to align strategy, plans, and execution
  • Develop and support sales enablement materials that help commercial teams effectively communicate the value of the products
  • Use insights and performance data to refine strategy and improve impact
  • Support launch readiness across markets, including messaging, materials, training, and sales support tools
  • Ensure effective and compliant execution in collaboration with internal partners

Requirements

  • Bachelor’s degree
  • Minimum of 7+ years of experience in marketing roles, including experience in both local and regional or global roles, with at least 3 years in international or multi-country responsibilities
  • Strong background in consumer marketing, with experience building brands across multiple international markets
  • Proven experience in direct-to-consumer marketing, digital and omnichannel campaigns, and consumer education
  • Experience developing marketing strategies and communications for healthcare professionals (HCPs) in regulated healthcare environments
  • Experience supporting international product launches
  • Ability to work effectively in a matrix organization and across cultures
  • Strong communication skills and sound judgment
  • Fluent in English
  • Willingness to travel internationally (approximately 40–50%)

Nice to have

  • Experience in diagnostics, medical devices, or consumer healthcare
  • Exposure to screening, preventive health, or oncology
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