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The Lead Brand Manager, Screening (International) leads the brand strategy, marketing plans, and launch execution across international markets for innovative cancer screening products. This is a regional role, working closely with US-based teams, local country marketing teams, and cross-functional partners to translate brand strategy into effective, market-relevant execution. The role requires a strong consumer marketing background, with experience across direct-to-consumer (DTC), healthcare professional (HCP) communications, and sales enablement in a regulated environment. The position operates in a fast-moving launch environment, including new products and emerging markets, and requires someone who is hands-on, adaptable, and comfortable navigating uncertainty.
Job Responsibility:
Lead the brand strategy and marketing plans for international markets, including positioning, messaging, and launch planning
Develop integrated marketing campaigns for consumers and HCPs, with a strong focus on digital and omnichannel channels
Guide creative and media development in partnership with external agencies
Work closely with US teams, local markets, and cross-functional stakeholders to align strategy, plans, and execution
Develop and support sales enablement materials that help commercial teams effectively communicate the value of the products
Use insights and performance data to refine strategy and improve impact
Support launch readiness across markets, including messaging, materials, training, and sales support tools
Ensure effective and compliant execution in collaboration with internal partners
Requirements:
Bachelor’s degree
Minimum of 7+ years of experience in marketing roles, including experience in both local and regional or global roles, with at least 3 years in international or multi-country responsibilities
Strong background in consumer marketing, with experience building brands across multiple international markets
Proven experience in direct-to-consumer marketing, digital and omnichannel campaigns, and consumer education
Experience developing marketing strategies and communications for healthcare professionals (HCPs) in regulated healthcare environments
Experience supporting international product launches
Ability to work effectively in a matrix organization and across cultures
Strong communication skills and sound judgment
Fluent in English
Willingness to travel internationally (approximately 40–50%)
Nice to have:
Experience in diagnostics, medical devices, or consumer healthcare
Exposure to screening, preventive health, or oncology