Lead, brand & digital marketing Job at Randstad (Tokyo)

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

Digital Marketing Lead

Location

United States , Philadelphia

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related discipline, or an equivalent combination of education and relevant experience
Proven ability to manage projects end-to-end, including intake, prioritization, scheduling, tracking, and on-time delivery
Solid understanding of website structure, digital strategy, user experience (UX), and foundational design principles
Experience working within content management systems (CMS), including updating and maintaining website pages
publishing and managing content, images, and documents
Hands-on familiarity with Salesforce CRM (or similar platforms), including an understanding of how digital channels integrate with and support CRM workflows
Working knowledge of digital marketing and analytics, including campaign and web performance metrics
SEO best practices
emerging tools and technologies, including AI applications in marketing
Strong interpersonal and communication skills, with the ability to build relationships and collaborate effectively across cross-functional teams

Job Responsibility

Lead the development and maintenance of digital project plans, balancing immediate priorities with long-term initiatives and supporting a broader website and digital roadmap aligned to business objectives
Serve as the central point of contact for digital efforts, fostering strong partnerships with Marketing teams and key stakeholders to understand needs and drive initiatives forward
Oversee the intake and prioritization of digital work, advising teams on updates, enhancements, and evolving marketing strategies to ensure alignment and feasibility
Manage project intake and execution through RoboHead, ensuring requests are clearly defined, properly scoped, and efficiently delivered
Provide regular updates and reporting on project status, offering visibility into timelines, risks, dependencies, and key milestones
Partner with enterprise digital, CRM, and campaign teams to align digital channels with Salesforce CRM, supporting integration between website activity, campaigns, and CRM workflows
effective collection and use of engagement data
consistent, seamless experiences across prospective and current member journeys
Support the execution of integrated, multi-channel initiatives across web, email, paid media, and CRM-driven communications, ensuring cohesive planning and delivery
Maintain and update website content in Adobe Experience Manager (AEM), collaborating with the digital content team to publish and manage content, images, and documents

What we offer

Medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Digital Marketing Lead

This is a hands-on digital marketing role where you’ll have real ownership of so...

Location

United Kingdom , Coventry

Salary:

30000.00 - 35000.00 GBP / Year

JSL Solutions Ltd

Expiration Date

Until further notice

Requirements

At least 1 year experience in digital marketing or a relevant qualification
A genuine passion for social media, storytelling and digital culture
Strong copywriting skills with excellent grammar and attention to detail
A good eye for design and the ability to create on-brand visuals (Adobe and video editing skills a bonus)
Experience with social platforms such as LinkedIn, Instagram, Facebook and TikTok
Familiarity with email platforms like Mailchimp, CMS systems and analytics tools
Confidence communicating online and in person
A data-led mindset with the ability to turn insights into action
Strong organisation skills and the ability to work independently
A curious, proactive attitude and willingness to learn

Job Responsibility

Create engaging content across social, website and email, helping grow brand awareness and online community
Write blog posts, technical articles and thought-leadership content that position the business as an industry voice
Own the social media content plan from idea through to publishing, giving you full creative control by platform
Spot trends and jump on relevant moments to keep content fresh and relatable
Engage directly with followers, building genuine connections with the audience
Take ownership of email marketing, building campaigns and automation to improve reach and consistency
Support website content and SEO to improve visibility and user experience
Track performance and use insights to continuously improve engagement
Work closely with internal teams to develop new content ideas
Support wider marketing activity including events, promotions and day-to-day projects

What we offer

25 days holiday plus bank holidays
Life cover at 3x salary
Pension with 5% employer contribution after 12 months
On-the-job training and career development
Access to wellbeing support

Fulltime

Digital Marketing Lead

WiseTech Global is looking for a Digital Marketing Lead to take charge of our di...

Location

Australia , Sydney

Salary:

Not provided

Blume Global

Expiration Date

Until further notice

Requirements

7+ years in B2B digital marketing, ideally in tech, SaaS, or complex IT environments
Experienced in running and optimizing multichannel programs tied to pipeline and revenue metrics
Comfortable leading teams and managing stakeholders across functions and geographies
Fluent in digital platforms including Google Analytics, HubSpot, CMS tools, SEO technologies and paid media (especially LinkedIn)
Analytical, commercially minded, and obsessed with optimization and measurable outcomes
A confident communicator who can present insights, influence decisions and guide senior leaders

Job Responsibility

Own the end-to-end global digital marketing strategy aligned to brand and commercial priorities
Coach, mentor and grow an eight person team across web, design, SEO, email, paid media and campaign execution
Champion digital innovation, experimentation and continuous improvement
Lead multichannel campaigns across paid social, email, content, webinars and sponsorships
Drive demand generation programs that fuel healthy and scalable pipeline growth
Partner with Sales to enhance follow up, track conversion pathways and strengthen marketing’s revenue contribution
Oversee CMS operations and ensure our global website delivers a seamless, high performing experience
Run test-and-learn programs to improve UX, navigation, content relevance and conversion outcomes
Partner with content, design and product marketing teams to deliver compelling, compliant and market specific content
Own digital performance frameworks and reporting accuracy

Founding Digital Marketing Lead

This is a rare opportunity to be our first marketing hire, owning digital growth...

Location

United States , New York City

Salary:

120000.00 - 160000.00 USD / Year

Blossom

Expiration Date

Until further notice

Requirements

2+ years of digital marketing experience (4+ years preferred) with strong, demonstrated performance outcomes
hands-on experience managing paid channels (Google, Meta, TikTok, etc.) at scale
owned monthly marketing budgets in the $500K-$1M+ range
worked with hyper-growth consumer and/or direct-to-consumer brands, ideally well-known or category-leading brands
experience scaling brands through organic social and creator-driven content
comfortable with the following tools and technologies: ads manager, conversion pixels and APIs, Rudderstack, Metabase, Big Query, SQL, Figma, Framer, PostHog, Formsort
authorized to work in the U.S. and excited to be fully onsite in NYC (5 days/week)

Job Responsibility

Own and scale paid marketing across Google, Meta (Facebook/Instagram), TikTok, and other platforms
Manage budgets, creative development (video & static), testing, attribution, reporting, and results
Drive CAC-efficient growth in patient DTC acquisition
Continuously experiment with new channels, creatives, targeting, audience, bidding strategies, signal tracking, and funnels
Lead creator, social, and brand strategy and execution across key platforms
Build and manage a creator-led content engine, crafting brand narratives across creators, influencers, and UGC
Develop compelling, high-performing brand content that balances performance and storytelling
Partner closely with product, operations, and clinical teams to shape messaging
Serve as the founding marketing lead, setting the foundation for this critical function
Establish marketing processes, analytics, and best practices

What we offer

Competitive salary ($120K–$160K+) + meaningful equity
Best-in-class health, dental, and vision insurance
Unlimited PTO with a focus on outcomes, not hours
Rapid career growth and leadership opportunities
Team outings, offsites, and a fully stocked SoHo office

Fulltime

Executive Director, U.S. Marketing – Tezspire Brand Lead

Join Amgen’s Mission of Serving Patients. At Amgen, if you feel like you are a p...

Location

United States , Thousand Oaks

Salary:

262534.00 - 355194.00 USD / Year

Amgen

Expiration Date

Until further notice

Requirements

Doctorate degree & 6 years of Marketing experience
Master's degree & 10 years of Marketing experience
Bachelor's degree & 12 years of Marketing experience
6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources

Job Responsibility

lead the development and execution of bold, future-oriented strategies that drive sustainable revenue growth, market leadership, and long-term franchise profitability
Shape the future vision for Tezspire within an evolving severe asthma and inflammatory respiratory ecosystem, including earlier biologic intervention, evolving treatment guidelines, precision medicine advances, and expanding specialty care pathways, also in preparation for patient indication expansions
Drive growth across strategically important patient populations by accelerating identification of uncontrolled severe asthma patients, increasing biologic adoption, and expanding awareness of Tezspire's broad patient applicability and differentiated upstream mechanism
Develop and execute integrated brand strategies spanning positioning, messaging, omnichannel engagement, forecasting, lifecycle planning, market access, and healthcare economics initiatives
Lead development of breakthrough multichannel marketing campaigns and next-generation customer engagement strategies that leverage AI, advanced analytics, personalization, and emerging digital technologies
Collaborate with U.S. and global leadership teams to inform franchise strategy, lifecycle opportunities, and long-term growth priorities across respiratory and inflammation therapeutic areas
Build and lead a high-performing marketing organization that fosters accountability, innovation, collaboration, talent development, and strategic thinking

What we offer

Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models where possible

Fulltime

Executive Director Marketing Repatha Brand Lead

At Amgen, if you feel like you are a part of something bigger, it’s because you ...

Location

United States , Thousand Oaks

Salary:

262534.40 - 355193.60 USD / Year

Amgen

Expiration Date

Until further notice

Requirements

Doctorate degree & 6 years of Marketing experience OR Master’s degree & 10 years of Marketing experience OR Bachelor’s degree & 12 years of Marketing experience AND 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
Minimum eight years of experience in a series of commercial roles of increasing scope, scale, and complexity, with leading companies in the bio-pharmaceutical or health and wellness industry
Experience developing and implementing innovative commercial strategies within highly competitive markets where innovation and marketing prowess are a key factor of success
Consumer and Healthcare Provider marketing, strategic and tactical implementation roles, with an emphasis on uncovering novel and motivating customer insights and executing integrated multi-touch point initiatives to move an apathetic market
Understanding of US market access, pricing, and reimbursement environment
Experience leading cross-functional teams in a matrix environment
managing projects involving multiple functions and shared accountabilities
Cardiovascular therapeutic area is preferred

Job Responsibility

Lead the development and execution of bold, future-oriented strategies that drive sustainable revenue growth, market leadership, and long-term franchise profitability
Shape the future vision for Repatha within an evolving lipid-management ecosystem that includes new entrants, earlier treatment intensification, quality measure evolution, and expanding preventive cardiology pathways
Drive growth across strategically important patient segments including ASCVD, familial hypercholesterolemia, statin-intolerant patients, diabetes populations, and other high-risk cardiometabolic groups by accelerating patient identification, treatment intensification, and appropriate PCSK9 adoption
Develop and execute integrated brand strategies spanning positioning, messaging, omnichannel engagement, forecasting, lifecycle planning, market access, and healthcare economics initiatives
Lead development of breakthrough multichannel marketing campaigns and next-generation customer engagement strategies that leverage AI, advanced analytics, personalization, and emerging digital technologies to improve HCP engagement, patient activation, and commercial effectiveness at scale
Partner closely with Market Access, Medical Affairs, R&D, Digital, Data & Analytics, and Commercial Excellence teams to strengthen evidence generation, expand patient access, and identify innovative engagement models that create competitive advantage
Collaborate with U.S. and global leadership teams to inform franchise strategy, lifecycle opportunities, and long-term growth priorities
Build and lead a high-performing marketing organization that fosters accountability, innovation, collaboration, talent development, and strategic thinking
Ensure all commercial strategies and operational plans comply with applicable regulatory, legal, and ethical standards while promoting a highly compliant operating environment
Requires approximately 25% travel, including some overnight and weekend commitments

What we offer

Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models where possible

Fulltime

Digital Marketing Manager (Brand Implementation)

This role is focused on implementing Ogier’s brand flex principles across a rang...

Location

United Kingdom; Jersey , London; Jersey

Salary:

Not provided

Ogier

Expiration Date

Until further notice

Requirements

Degree in Marketing, Digital, Design, Communications or a related discipline (or equivalent experience)
Proven experience implementing brand or design systems within digital environments
Strong understanding of digital channels including websites, email marketing and social platforms
Experience designing and governing templates or modular content systems
Ability to interpret brand strategy and translate it into practical, scalable digital solutions
Strong stakeholder management skills, with confidence working across disciplines
Highly organised, delivery-focused and comfortable managing multiple priorities

Job Responsibility

Lead the implementation of Ogier’s brand flex principles across core digital touchpoints, including website, email marketing and social media
Translate brand guidelines into clear, practical digital standards that can be adopted consistently by teams across the business
Act as a guardian for digital brand execution, balancing consistency with flexibility for different audiences, jurisdictions and campaigns
Design, build and refine best-in-class templates for digital use, including: Web page layouts and modular components, Email marketing templates, Social and digital campaign assets (where relevant)
Ensure templates are scalable, accessible, user-friendly and aligned to both brand and technical requirements
Document standards and usage guidance to support long-term adoption
Prepare the digital brand framework and template set required to support onboarding of a new pitch and collateral SaaS platform (Templafy)
Work closely with brand, digital marketing, BD and IT stakeholders to ensure templates are platform-ready and fit for purpose
Support testing and refinement ahead of rollout, capturing feedback and continuously improving outputs
Partner closely with colleagues across marketing, brand, business development, IT and external agencies

Parttime

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Lead, brand & digital marketing

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Job Responsibility

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