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Lead, brand & digital marketing

https://www.randstad.com Logo

Randstad

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Location:
Japan , Tokyo

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Category:
-

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Contract Type:
Not provided

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Salary:

15000000.00 - 20000000.00 JPY / Year
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Job Description:

Lead the strategic development and execution of comprehensive brand and product management strategies across the pharmaceutical portfolio, ensuring excellence throughout the entire lifecycle, from pre-launch to post-launch. Elevate customer engagement through an integrated omni-channel approach, seamlessly blending innovative digital tools, data analytics, and traditional marketing methodologies to enhance healthcare professional (HCP) experiences. Drive organizational capability-building and foster a culture of excellence by mentoring teams, championing innovative strategies, and ensuring alignment with corporate objectives and market needs. This position reports directly to the Head of Marketing, Japan.

Job Responsibility:

  • Develop and implement comprehensive brand strategies spanning product lifecycles to align with corporate goals and market needs
  • Oversee market analysis and competitive positioning to maximize product impact and brand equity
  • Lead the creation and localization of marketing materials and campaigns for brand teams, sales teams, and partners
  • Design and execute an omni-channel marketing approach, combining digital tools (e.g., webinars, email campaigns, and online platforms) with traditional strategies to enhance customer engagement
  • Streamline internal processes to improve integration of digital and offline marketing strategies and enhance the HCP experience
  • Collaborate with global and local stakeholders to adapt global strategies for local market conditions while ensuring alignment with brand objectives
  • Mentor and upskill teams in brand management and digital marketing techniques, fostering a culture of innovation and excellence
  • Monitor and analyze marketing performance metrics, providing actionable insights to refine strategies and drive improvements
  • Identify and address capability gaps, recommending targeted training initiatives to strengthen organizational performance

Requirements:

  • Bachelor’s degree in business, marketing, or a related field (advanced degree preferred)
  • Experience in brand marketing or digital marketing within the pharmaceutical industry
  • Brand or product management experience including lifecycle planning and competitive positioning experience is preferred
  • Experience in omni-channel marketing strategies and managing digital channels is preferred
  • Experience using marketing analytics and CRM tools (e.g., Salesforce Marketing Cloud, Veeva etc.)
  • Strong analytical and strategic thinking skills with the ability to turn data into actionable insights
  • Customer journey analysis and improvement skills are preferred
  • Excellent communication and leadership abilities to foster collaboration across cross-functional teams
  • Familiarity with regulatory compliance in pharmaceutical marketing
  • Fluency in English is preferred
What we offer:
  • 健康保険
  • 厚生年金保険
  • 雇用保険
  • 労災保険
  • 土曜日
  • 日曜日
  • 祝日

Additional Information:

Job Posted:
January 20, 2026

Expiration:
July 31, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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