Lead Analytics Consultant

• Support delivery and development of marketing audiences that will drive growth, profitability, and competitive advantage for Wells Fargo
• Develop, test, analyze and implement strategies to achieve the financial objective relevant to marketing strategies
• Work closely with cross functional teams within the marketing lifecycle (Tech, Product, Risk, Operations) to drive impact on a given product, problem, or initiative
• Provide strong relationship management with internal Marketing and partners across Wells Fargo
• Develop technical requirements & targeting builds (audience lists/conversations) for multi-channel campaigns from Planning to Delivery
• Accurately manage campaign lifecycle workflow tasks​ to meet campaign target dates
• Ensure workflows are built using standard practices and optimized for automation
• Managing and prioritizing multiple complex projects
• Building and maintaining strong business relationships in order to identify, define, execute, and analyze complex marketing audience initiatives
• Build and maintain necessary processes, controls, and procedures to ensure data accuracy and business functionality, while complying with privacy and security policies
• Utilization of multiple databases and/or tools, supporting the design of complex marketing audience campaigns, which will be executed across multiple distribution channels (direct mail, email, phone, ATM, on-line, etc.)

5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• Experience with Adobe Audience Manager and PEGA preferred
• Strong technical and/or database management experience manipulating data for analytic purposes utilizing SQL, SAS relationship databases (such as Oracle, Teradata, Aprimo or equivalent)
• Outstanding problem solving and decision-making skills based on analytics
• Experience in specializing in lead/contact list generation and management
• Familiarity with consumer loan products and financial services
• Ability to establish and maintain strong business relationships in order to identify, define, build, and execute complex direct marketing initiatives
• Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
• Highly refined and professional verbal and written communications, including strong facilitation and presentation skills
• Proven leadership experience consulting, collaborating and influencing across heavily matrixed organizations and within varying levels of management
• High attention to detail and accuracy
• Ability to manage and prioritize multiple complex projects
• Ability to ensure adherence to privacy, information security, legal, compliance, and WF business policies and regulations, and ensuring that all audit requirements are met and documented

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement