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LATAM eCommerce Marketing Manager

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Job Description:

The E-Commerce Marketing Manager (LATAM Marketplaces) will lead strategy and execution across Mercado Libre and other key Latin American platforms. This role drives growth through marketplace marketing strategies, campaign management, content optimization, and performance analysis, while collaborating with sales, product, and supply chain teams to ensure alignment on pricing, inventory, and brand positioning.

Job Responsibility:

  • Develop and implement eCommerce marketing strategies for Mercado Libre and other market places in Argentina, Chile, Peru, Colombia, Ecuador, and other assigned accounts
  • Identify marketing activities that support growth initiatives on marketplace platforms
  • Act as the primary point of contact for marketing activities for assigned accounts
  • Manage relationships with key stakeholders to ensure alignment on goals and promotions
  • Monitor and analyze sales performance, traffic metrics, and KPIs for all accounts
  • Ability to prepare weekly, monthly, quarterly reports and insights for stakeholders
  • Understand customer search trends & Cricut’s brand positioning within each platform
  • Plan and execute marketing campaigns tailored to each platform/marketplace
  • Manage promotional calendar, including product launches and seasonal promotions
  • Maintain pacing levels within monthly, quarterly, & annual budgets
  • Oversee the creation and optimization of product listings to improve visibility and conversion rates
  • Work closely with product marketing to ensure high-quality content
  • Manage brand stores within accounts, ensuring optimal customer shopping experience
  • Provide discovered insights around pricing & inventory to sales lead
  • Support sales with supply chain and pricing teams to set competitive pricing strategies
  • Support sales with monitoring inventory levels to prevent stockouts and ensure timely replenishment

Requirements:

  • Bachelor’s degree in Marketing, Business, E-Commerce, or related field
  • 5+ years of e-commerce marketing experience, preferably in LATAM marketplaces like Mercado Libre
  • Proven experience in campaign management, search and display advertising, content optimization, and marketplace strategy
  • Strong analytical skills with the ability to track KPIs and deliver actionable insights
  • Experience managing product listings, brand stores, and promotional calendars
  • Fluent in English and Spanish/Portuguese for LATAM market communication

Additional Information:

Job Posted:
January 02, 2026

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