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At 3Shape, we are committed to leading digital dentistry and improving the lives of the people we serve. We are looking for a driven, motivated and dynamic Lab Sales Manager, East on our Design Services Team. This role is responsible for driving growth within an assigned region of North America, focusing on the full suite of 3Shape Lab products. This role goes beyond lead generation and account expansion, requiring a deep understanding of the dental laboratory industry and the ability to cultivate long-term relationships with decision-makers. The Lab Sales Manager will be accountable for regional strategy, pipeline development, and revenue targets, while also serving as a trusted advisor to customers and an internal resource for lab business development.
Job Responsibility:
Own business development efforts within an assigned North America region, aligning sales activities with regional goals and market dynamics
Build and maintain relationships with key stakeholders, industry groups, and large accounts in the territory
Sell and generate leads across the complete 3Shape Lab product portfolio, including design services, scanners, software, and LMS
Partner with Customer Success Managers and Product Specialists to deliver tailored demos, consultations, and proposals
Identify opportunities for cross-selling and bundling to maximize customer value and revenue growth
Monitor industry trends, competitor activities, and customer needs to position 3Shape as the preferred partner
Executing regional marketing initiatives and promotional campaigns that drive adoption and brand visibility
Partnering with Sales, Marketing, and Customer Success to align strategies and deliver impactful customer engagement
Maintaining accurate CRM records and delivering consistent reporting of pipeline metrics and progress against goals
Own sales activities across the assigned North America region
Develop long-term partnerships with key stakeholders, labs, and industry groups
Act as a trusted advisor to customers, ensuring solutions align with their needs
Qualify opportunities and manage the sales pipeline to maximize conversion
Implement campaigns, webinars, and trade shows that drive adoption and visibility
Coordinate demos, consultations, and onboarding meetings for prospects and customers
Deliver reporting and pipeline metrics to leadership
Share best practices to improve overall business development performance
Requirements:
Bachelor’s degree or equivalent experience
3+ years of experience in sales, business development, or account management related roles
Proven success in regional sales ownership and driving revenue growth
Excellent communication, negotiation, and presentation skills
High personal drive, ability to work independently
Strategic thinking – how to position solutions for long-term growth in the region
Strong Interpersonal skills, ability to build trust with diverse stakeholders from lab managers to executives
Ability to manage multiple priorities in a fast-paced environment
Analytical Mindset – able to interpret data, metrics, and customer feedback to refine strategies and report effectively
Proficiency in CRM tools and Microsoft Office Suite
Travel required up to 25%
Nice to have:
Dentistry and/or medical device experience a plus
What we offer:
Comprehensive medical benefits, 401k
A unique opportunity to work in a global, innovative MedTech company
A collaborative and international work environment
The chance to contribute to strategic partnerships that can transform digital dentistry practices