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The Knowledge Management (KM) Analyst is responsible for the health, accuracy, and strategic performance of the company's knowledge base used by both internal contact center agents and external customers. This role ensures content adherence to quality standards, governs the feedback and publishing workflow, and acts as the liaison for integrating knowledge assets into customer-facing AI solutions to optimize both the agent and customer experience.
Job Responsibility:
Monitor and Analyze KB Performance: Routinely track and report on key knowledge metrics, including usage rates, search success, content findability, and article deflection rates
Ensure Content Accuracy: Implement a proactive auditing schedule and content decay process to ensure all articles, policies, and procedures are current, compliant, and accurate
Identify Content Gaps: Analyze agent and customer search data, feedback submissions, and support ticket trends to identify critical missing or inadequate knowledge content
Enforce Content Standards: Own and maintain the KM Style Guide and quality standards, ensuring all new and updated content adheres to tone, formatting, and clarity requirements
Manage Feedback Loop: Govern the workflow for submitting, reviewing, and acting on agent and customer feedback, ensuring quick resolution and improved content quality
Optimize Publishing Workflow: Manage the content lifecycle (drafting, review, approval, publishing, and archival), ensuring efficiency and speed to market for critical updates
Support AI Solutions: Act as the KM Subject Matter Expert (SME) for all AI and automation initiatives (e.g., chatbots, virtual agents, self-service portals) that rely on the knowledge base
Maintain AI Readiness: Ensure KB content is optimized for machine consumption, including proper tagging, classification, and metadata to maximize the effectiveness of AI deflection
Analyze Experience: Monitor the agent and customer experience within the KM tools and AI channels, providing actionable insights to enhance usability and reduce friction
Requirements:
2+ years of experience in a Knowledge Management, Content Strategy, or Quality Assurance role, preferably within a retail or large contact center environment
Proficiency with Knowledge Management Systems (KMS) platforms (e.g., NiCE mPower)
Proven ability to use data (search logs, usage reports, C-Sat/FCR metrics) to drive content strategy and decision-making
Excellent written and verbal communication skills with a demonstrated ability to translate complex technical information into clear, easy-to-understand content
Nice to have:
Direct experience working with AI-powered customer service tools (chatbots, virtual assistants)
Familiarity with information architecture principles and taxonomies
Certification in a relevant methodology (e.g., KCS - Knowledge-Centered Service)
Experience supporting both internal employees and external customers via a single knowledge source
What we offer:
You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies
Support for your individual development plus opportunities for career mobility within our family of brands
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities
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