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The Assistant General Manager (AGM) is a hands-on leader who supports the daily operations of the center, develops and leads the coaching team, drives membership growth, and helps deliver an exceptional experience for kids and families. This role blends leadership, coaching, sales, and operations in a fast-paced, people-focused environment.
Job Responsibility:
Support center KPIs, staffing, scheduling, and profitability goals
Build and maintain strong relationships with KidStrong families
Support daily operations including cleanliness, maintenance, and brand standards
Assist with employee issues and documentation in partnership with the General Manager
Set and communicate coach schedules to ensure proper coverage
Plan, staff, and execute camps, birthday parties, and special events
Drive membership sales through outbound follow-up on inbound leads (50+ calls per day typical)
Support strong trial-to-membership conversion in the center
Respond promptly and professionally to parent and lead inquiries
Foster a positive, accountable coaching culture
Support recruiting, onboarding, training, and ongoing development of coaches
Provide feedback and support professional growth
Maintain required KidStrong certifications
Participate in leadership meetings and trainings
Coach KidStrong classes for children ages 1–11
Work in a physically active environment and safely lift and move equipment (up to approximately 25 lbs)
Understand and communicate the “why” behind the KidStrong curriculum
Communicate professionally with the team via Slack
Requirements:
Passion for working with children is non-negotiable
Comfortable communicating with parents and guardians
Prior experience in leadership, coaching, sales, or customer service preferred
Athletic, coaching, or fitness-related background strongly preferred
Strong communication, organization, and leadership skills