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This role is responsible for driving sales growth across a defined territory by developing new business opportunities and managing key customer relationships. You will be accountable for achieving sales targets, promoting the company’s products and services, and maintaining a strong presence in target industries. A significant focus of the role is new business development, alongside effective territory planning and customer engagement. You will also ensure timely and accurate reporting, while representing the company professionally at all times.
Job Responsibility:
Achieve and exceed area sales targets within agreed timeframes
Maintain a minimum of 8 effective customer calls per week
Ensure at least 80% of activity is focused on new business development
Identify and secure specifications within target industries
Manage territory planning effectively to maximise opportunities
Maintain strong product knowledge across existing and new ranges
Sell in line with agreed product mix and company strategy
Monitor performance and take corrective action where needed
Contribute to sales strategy and continuous improvement initiatives
Maintain accurate and up-to-date customer records
Follow up all leads and enquiries within one week
Submit weekly call plans, visit reports, and monthly reports on time
Use CRM systems and reporting tools effectively
Maintain regular communication with internal teams
Provide additional reporting as required by management
Represent the company professionally at all times
Maintain a strong understanding of company policies and procedures
Present a professional personal image aligned with company standards
Ensure company vehicle is well maintained
Demonstrate a positive, team-focused attitude
Be flexible to travel, exhibitions, and occasional extended hours
Manage expenses responsibly
Requirements:
Proven track record in sales, ideally within industrial or technical environments
Experience in electrical, electronic, or automation-related industries
Knowledge of industrial systems and applications
Strong communication and presentation skills
Ability to influence and negotiate at all levels
Commercial awareness and professional selling techniques
Good level of computer literacy
Ability to plan and manage territory effectively
Understanding of safety control systems
Knowledge of electrical connector technology
Awareness of safety legislation and standards (desirable)
Basic understanding of electrical control circuitry (desirable)
Electrical or Electronic Engineering qualification (HNC, HND, or Degree preferred)
Nice to have:
Awareness of safety legislation and standards (desirable)
Basic understanding of electrical control circuitry (desirable)
Electrical or Electronic Engineering qualification (HNC, HND, or Degree preferred)