Key Account Manager Modern Trade

• Develop annual and monthly customer account plan for assigned accounts according to Unilever strategy
• Partner with CSP (Customer Strategy and Planning) teams on annual category reviews and range extension
• Collaborate closely with cross functional teams to ensure all demand inputs from the retailers are accurately captured within the S&OP process
• Own P&L logic for the Modern Trade channel, with strong focus on pricing architecture, trade investment efficiency, and overall profitability
• Implement agreed business development strategies for assigned accounts and follow-up the achievement of counterpart terms in the plan
• Develop optimal promotional plans that support category targets
• Conduct market analysis to identify customer needs, quantify opportunities, and propose financials for sales accounts
• Monitor Customer performance (growth & contribution) and categories shares in-store, acting to improve these as required – CATMAN, OSA, SOS
• Cascade the agreed customer plans to the merchandising team for implementation
• Negotiate new remodeling / opportunities at store level
• Drive maximum visibility in-store (leveraging relationships & merchandisers)
• Regularly conduct customer business review
• Build up strong relationship with customers by high quality services and solutions

• Minimum 3+ years of experience in a similar role, including people management responsibility
• Strong FMCG background
• Proven experience leading complex negotiations with key retailers and/or buying groups
• Strong commercial and financial acumen, with solid understanding of P&L logic and trade economics
• University degree required (field of study flexible)
• Trade Marketing experience is considered a plus

Trade Marketing experience