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The Junior Trade Marketing Specialist collaborates with the Trade Marketing team for the development, execution and performance monitoring of TM programs designed to increase in-store brand visibility and sell out performance, in line with Marketing and Communication guidelines and Italian business needs. The Junior Trade Marketing Specialist helps the TM manager in defining the category management strategy and develops tools/analysis to support business and sales force.
Job Responsibility:
Actively participate in the creation and implementation of the Trade Marketing plan for a group of KE brands
Collaborate in the 360° design of the Trade Marketing calendar
Actively support the monitoring of the (BTL) budget
Serve as the main point of reference for the sales force, In-Store Specialists, and Area Managers of the assigned brands
Develop product category analyses and visibility tools to enhance in-store presence
Conduct basic analyses to identify potential risks and opportunities
Propose commercial promotions and incentives to boost results
Contribute to the improvement and optimization of Trade Marketing processes
Collect and share product-related feedback gathered from the market
Support the launch of new collections with training materials and trade marketing tools
Oversee product distribution and facilitate productivity and cross-selling
Strengthen synergy and collaboration with sales teams, clients, and headquarters
Anticipate, create, and maximize market opportunities
Requirements:
University Degree in Business / Marketing / Engineering
1/2 years of experience in Trade Marketing, Marketing or Sales
internships included
Good Microsoft Office skills, especially Excel and PowerPoint
Spanish mother tongue
Excellent written and spoken English
Strong analytical skills and attention to detail
Ability to manage multiple tasks and priorities in a dynamic environment
Proactive and hands-on attitude, eager to learn and grow
Strong interpersonal and communication skills
Positive attitude and strong team spirit
Nice to have:
Previous Sales or Field Experience will be considered a plus