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The Media Activation team owns the setup, optimization, and enhancement of media campaigns. Being at the forefront of delivery, this team owns the execution and realization of strategy and activation. This team works closely with the Campaign Managers to ensure media is executed to our expectations across the entire media mix. With a passion for all things digital, the steering team works to enhance overall output with operational excellence and test and learn mentality. As a Junior Media Activation Manager you will execute integrated media plans and partnerships in collaboration with other team members and stakeholders.
Job Responsibility
Monitoring and optimization of media across different digital channels (onsite/offsite, including adjusting budgets/bids, altering targeting and refreshing creatives)
Optimizing inflight campaigns based on internal and external data points such as audience, device, location, etc to ensure ontime delivery and achieve campaigns’ KPIs
Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights
Preparing media recommendations for Partner Consultants on the media split, market recommendations, formats & run time
Preparation of media plans for full-funnel campaigns
Understanding the complete user customer journey and adjust campaign set up accordingly to achieve the best campaign results
Reporting on a weekly, monthly, quarterly and post-campaign basis to hit monthly/quarterly objectives and media plan targets (data reporting)
Supporting the Partner Consultancy teams, clients and Campaign Managers, with ongoing optimization recommendations
Requirements
Minimum 2+ years of experience in digital marketing or client services
Previous agency, online publisher/sales house or retailer experience is a plus
Minimum 1 year of media planning experience
Platform knowledge (DV360, Smart.ly, Meta, TikTok, Snapchat, Pinterest, Google Ads, etc.) and up to date knowledge on the latest media trends
Ability to set up and deliver campaigns within these platforms
Analytical skills: ability to work with dashboards and tracking systems, provide analytical insights and data-driven recommendations for campaign steering
A proactive attitude, self-confidence, and decisiveness
The ability to work independently, quickly adapt to new challenges, and drive results
Excellent prioritization and time management skills, excellent communication skills
Nice to have
Previous agency, online publisher/sales house or retailer experience
What we offer
27 days of holiday a year to start for full-time employees (and +1 every year until 30)
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review