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The Marketing Automation Analyst is part of the Marketing Technology & Effectiveness team and will play an integral role in building and executing best-in-class marketing programs, including segmentation, testing, and deployment across all channels. You’ll support critical marketing operations initiatives such as the lead lifecycle, scoring, nurturing, segmentation, and data cleansing. You know the devil is in the details, and can build multiple campaigns at a time with a high level of accuracy. As you will be working closely with growing teams in the US, your working hours may be adjusted so that there is an overlap with different time zones for coordination.
Job Responsibility:
Building and executing best-in-class marketing programs, including segmentation, testing, and deployment across all channels
Supporting critical marketing operations initiatives such as the lead lifecycle, scoring, nurturing, segmentation, and data cleansing
Building multiple campaigns at a time with a high level of accuracy
Working closely with growing teams in the US, with working hours adjusted for time zone overlap
Requirements:
Experience: 2-4 years
Marketo Certified Expert preferred
2+ years of experience as a Marketo power user
1+ years of Salesforce experience, admin experience preferred
Excellent written and verbal communication skills, with great ability to collaborate
Prior experience in a B2B or SaaS environment
Working knowledge of HTML5 xHTML, XML and CSS
Detail-oriented, self-motivated, and highly organized
Communicative, transparent, and a team player
Quick learner with a problem-solving mindset
Nice to have:
Designing Ad Campaign experience
SMO / SEO experience
Experience in researching contents using online resources
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