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Junior Customer Relationship Management Executive

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REI Development Services

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Location:
Romania , Bucharest

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Junior CRM Casino/Sportsbook Executive supports the planning, execution, and optimization of CRM campaigns aimed at engaging and retaining players. Working closely with the Senior CRM Executive, this role focuses on operational delivery, campaign setup, basic segmentation tasks, and performance monitoring. The position is ideal for someone looking to grow their skills in customer lifecycle marketing within the iGaming industry.

Job Responsibility:

  • Assist in planning and delivering daily, weekly, and monthly CRM campaigns (email, SMS, push, onsite messaging) for casino and sportsbook audiences
  • Ensure campaigns are correctly set up, tested, and delivered on time
  • Support the creation and application of customer segments to improve targeting and campaign effectiveness
  • Collaborate with design, product, and content teams to brief creative assets and conduct quality checks
  • Work with the CRM Executive to ensure all campaigns align with marketing calendars, promotions, and product updates
  • Help track and report on campaign performance using available CRM tools and dashboards
  • Assist with gathering insights related to player behaviour, campaign engagement, and retention trends
  • Support A/B testing initiatives by setting up test groups and monitoring results
  • Participate in last-minute campaign needs for major sporting events or casino promotions
  • Ensure all CRM activity follows compliance guidelines and responsible gambling standards
  • Stay informed about CRM best practices, industry trends, and competitor approaches to player retention

Requirements:

  • 0-2 years of experience in CRM, digital marketing, or lifecycle marketing (iGaming experience is a plus but not required)
  • Strong organizational skills and the ability to manage multiple tasks simultaneously
  • Basic understanding of CRM platforms and campaign automation tools (training will be provided)
  • Analytical mindset with the ability to interpret basic reports and performance metrics
  • Interest in customer behaviour, player retention, and lifecycle marketing
  • Good communication skills and the ability to collaborate across teams
  • Familiarity with casino or sportsbook products is an advantage
  • Experience with Optimove or Smartico is a plus but not essential
  • Must be Romanian and English-speaking

Nice to have:

  • iGaming experience
  • Familiarity with casino or sportsbook products
  • Experience with Optimove or Smartico
What we offer:
  • Attractive benefits, including coffee, fresh fruit, pizza day
  • Private health insurance for peace of mind
  • Bookster monthly subscription
  • Team-building events and sports activities to foster a great working environment

Additional Information:

Job Posted:
January 16, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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