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Junior Brand Manager - Macallan

coca-colahellenic.com Logo

Coca-Cola HBC

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Location:
Hungary , Dunaharaszti

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Are you interested in how to achieve real business results through data-driven strategy and purposeful brand building within the world of luxury spirits? Join us as a Junior Brand Manager and work with an iconic international portfolio, including The Macallan, Brugal, and Highland Park. In this role, you will shape the local strategy of these super-premium brands, moving beyond mass-market tactics to design targeted, culture-driven programs that balance global prestige with local creative collaborations.

Job Responsibility:

  • Develop and implement annual business and marketing plans with a long-term vision
  • Move beyond traditional ATL/BTL, design and execute programs focused on events, cultural relevance, and high-end collaborations
  • Act as the primary point of contact for international Brand Owners
  • Analyze financial data, track KPIs, and manage budgets to ensure high-value business impact
  • Lead the local launch of new product innovations and identify growth opportunities through innovative solutions both within and beyond the beverage industry
  • Provide strategic guidance and premium resources to the sales and key account teams to ensure the brands' prestige is maintained at every touchpoint

Requirements:

  • University degree (Bachelor's or higher)
  • 4–6 years of experience in brand marketing or trade marketing within the FMCG industry
  • Ability to see the 'big picture' and translate data into a compelling long-term strategic vision
  • A proactive, 'can-do' attitude with the ability to manage complexity and a desire to drive meaningful change
  • Fluency in English (written and spoken)
  • Experience with alcoholic beverages is a significant advantage

Nice to have:

Experience with alcoholic beverages is a significant advantage

What we offer:
  • Bonus
  • Cafeteria
  • Life and personal accident insurance
  • Medical insurance (Medicare)
  • Employee share program
  • Internal training, coaching and mentoring programs
  • Employee Assistance Program (life management and psychological counseling support)
  • Discounted meals at the on-site cafeteria
  • Unlimited product consumption at the workplace

Additional Information:

Job Posted:
May 17, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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