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We are seeking a performance-driven Jr. PPC Specialist with 3-4 years of hands-on experience in managing eCommerce paid campaigns. The ideal candidate should have expertise in Google Ads, Meta Ads, Snapchat, TikTok Ads, and a solid understanding of Google Tag Manager (GTM) for conversion tracking and campaign measurement. You will work closely with the marketing team to plan, execute, and optimize paid campaigns that drive traffic, sales, and ROI for our eCommerce business.
Job Responsibility:
Plan, launch, and optimize PPC campaigns across Google Ads (Search, Shopping, Display, YouTube) and Social Ads (Meta, Snapchat, TikTok)
Manage campaign budgets, bidding strategies, and audience targeting to maximize ROAS
Conduct keyword research, competitor analysis, and audience segmentation
Implement, test, and track conversion pixels/events using GTM
Monitor campaign performance daily and provide data-driven insights and reports
A/B test creatives, ad copies, and landing pages to improve conversion rates
Collaborate with design and content teams to ensure ad creatives align with brand goals
Stay updated with the latest PPC, paid social, and tracking trends in the eCommerce space
Requirements:
3-4 years of experience in PPC campaign management, preferably in eCommerce
Proven expertise in Google Ads (Search, Shopping, Display, Video/YouTube)
Strong experience in Meta Ads (Facebook & Instagram), with working knowledge of Snapchat & TikTok Ads
Good understanding of Google Tag Manager (GTM) for event setup and troubleshooting
Familiarity with Google Analytics 4 (GA4) and conversion tracking
Hands-on experience with budget management and reporting dashboards
Analytical mindset with strong Excel/Sheets skills for reporting & performance analysis
Ability to manage multiple campaigns and meet deadlines
Nice to have:
Experience with Google Data Studio / Looker Studio for advanced reporting
Exposure to broader eCommerce marketing strategies and funnel optimization
Creative mindset for testing new ad formats and exploring emerging ad platforms
What we offer:
Competitive salary
Flexible work-life balance with a 5-day working Policy
Paid time off
Learning & Development bonus
Health coverage
Rewards & Recognitions
Event & Festivals celebrations
Ongoing training programs
Onsite opportunities
Recognition opportunities for open-source contributions