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IT Product Owner (CRM)

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Genuine Parts Company

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Location:
United Kingdom , Bradford

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

We're hiring a hands-on CRM Product Owner to take ownership of our HaloCRM environment and its connected integrations, including WhatsApp and wider communications tooling. You'll lead the consolidation of AAG's mixed CRM estate into a unified, scalable solution that supports our stores, garage network, affiliate partners, and internal stakeholders. As CRM Product Owner, you will be responsible for the day-to-day management, configuration, and optimisation of HaloCRM and its connected services. This role blends product ownership with hands-on platform administration and integration design. You'll work closely with digital, commercial, and operational stakeholders to ensure the platform evolves in line with business needs and plays a central role in customer engagement and operational efficiency.

Job Responsibility:

  • Lead the roadmap for AAG's CRM and integrations across multiple business units and user groups
  • Define and drive rationalisation of legacy CRM systems into a single HaloCRM platform
  • Engage stakeholders across Garage Networks, Affiliate Services, Sales, and Operations to gather requirements and prioritise enhancements
  • Translate business needs into backlog items, managing delivery and adoption across a cross-functional team
  • Configure HaloCRM workflows, screens, automations, and integrations
  • Manage user access, permissions, roles, and security settings in line with best practice
  • Implement communication workflows using WhatsApp, ticketing, or other integrated channels
  • Maintain detailed documentation of data models, permissions, and business rules
  • Design and manage integrations with other core platforms (e.g. ERP, eCommerce, affiliate portals)
  • Support developers and third parties with API documentation, test cases, and deployment coordination
  • Evaluate and implement low-code/no-code tools where appropriate for operational automation
  • Champion structured change processes to minimise disruption and ensure alignment with business needs
  • Conduct training, provide user support, and drive adoption through comms and engagement initiatives
  • Co-ordinate focus groups to capture feedback and plan the rollout of new processes and system functionality to UAT delegates
  • Act as subject matter expert (SME) for all things CRM related to UK & Ireland

Requirements:

  • Experience with a CRM IT system or a strong IT Application background with ambition to become specialised in CRM
  • Hands-on configuration of workflows, forms, user access, and integrations
  • Experience or exposure working with communications platforms such as WhatsApp for Business, SMS gateways, or embedded chat tools
  • Confident managing roadmaps, product backlogs, and stakeholder communication
  • Strong grasp of API-based system integrations and data handling principles
  • Excellent stakeholder management and cross-team collaboration skills
  • Ability to balance short-term fixes with long-term scalability and improvement

Nice to have:

  • Background in B2B services, automotive aftermarket, or multi-brand retail networks
  • Experience or exposure to HaloCRM is advantageous
  • Experience working with product catalogues, ticketing tools, or customer loyalty systems
  • Familiarity with Agile delivery and product lifecycle best practices
  • Understanding of affiliate or franchise business models
What we offer:
  • Hybrid working
  • competitive salary
  • strong benefits
  • access to group-wide digital transformation projects

Additional Information:

Job Posted:
December 25, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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