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IT Analytics Manager

United States, Atlanta, GA · Job Posted March 21, 2026
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Job Description

Our client is looking for an IT Manager – Digital Analytics & Experience to lead the strategy, implementation, and optimization of enterprise digital analytics platforms while managing a small team. This role is ideal for someone who enjoys working at the intersection of technology, analytics, and customer experience and wants to drive data-driven decisions across product, marketing, and engineering teams.

Job Responsibility

  • Lead and develop a team of analytics and technical professionals within the IT organization
  • Own the implementation and governance of Google Analytics (GA4), Adobe Analytics, and Quantum Metric
  • Design and manage tracking strategies and tagging frameworks using tools like Google Tag Manager or Adobe Launch
  • Partner with Product, UX, Marketing, and Engineering teams to improve digital experiences and conversion performance
  • Leverage session replay, behavioral analytics, and heatmapping to identify customer pain points and optimization opportunities
  • Build and maintain executive dashboards and performance reporting (Tableau, Power BI, Adobe Workspace)
  • Conduct deep-dive analysis including funnel analysis, segmentation, and attribution modeling
  • Support A/B testing and digital experimentation initiatives to drive continuous optimization
  • Manage vendor relationships and help translate IT strategy into actionable initiatives

Requirements

  • 4–6+ years of experience in digital analytics, IT, or data-focused roles
  • Hands-on experience with Google Analytics (GA4) and Adobe Analytics
  • Experience with Quantum Metric, FullStory, Hotjar, or similar behavioral analytics platforms
  • Strong experience with Tag Management Systems (Google Tag Manager, Adobe Launch, Tealium)
  • Proficiency with SQL and advanced Excel
  • Experience building dashboards in Tableau, Power BI, or Adobe Workspace
  • Strong communication skills with the ability to translate data into clear business insights

Nice to have

Experience leading or mentoring team members is a plus

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