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Our client is looking for an IT Manager – Digital Analytics & Experience to lead the strategy, implementation, and optimization of enterprise digital analytics platforms while managing a small team. This role is ideal for someone who enjoys working at the intersection of technology, analytics, and customer experience and wants to drive data-driven decisions across product, marketing, and engineering teams.
Job Responsibility:
Lead and develop a team of analytics and technical professionals within the IT organization
Own the implementation and governance of Google Analytics (GA4), Adobe Analytics, and Quantum Metric
Design and manage tracking strategies and tagging frameworks using tools like Google Tag Manager or Adobe Launch
Partner with Product, UX, Marketing, and Engineering teams to improve digital experiences and conversion performance
Leverage session replay, behavioral analytics, and heatmapping to identify customer pain points and optimization opportunities
Build and maintain executive dashboards and performance reporting (Tableau, Power BI, Adobe Workspace)
Conduct deep-dive analysis including funnel analysis, segmentation, and attribution modeling
Support A/B testing and digital experimentation initiatives to drive continuous optimization
Manage vendor relationships and help translate IT strategy into actionable initiatives
Requirements:
4–6+ years of experience in digital analytics, IT, or data-focused roles
Hands-on experience with Google Analytics (GA4) and Adobe Analytics
Experience with Quantum Metric, FullStory, Hotjar, or similar behavioral analytics platforms
Strong experience with Tag Management Systems (Google Tag Manager, Adobe Launch, Tealium)
Proficiency with SQL and advanced Excel
Experience building dashboards in Tableau, Power BI, or Adobe Workspace
Strong communication skills with the ability to translate data into clear business insights
Nice to have:
Experience leading or mentoring team members is a plus