Investments Marketing Lead Analyst, Citi

Citi

Location:
United States, New York

Category:
-

Contract Type:
Employment contract

Salary:

129840.00 - 194760.00 USD / Year

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Job Description:

Citi Wealth is redefining how the world's most influential clients experience wealth. As an Investment Marketing Lead Analyst, you'll play a pivotal role in shaping how our CIO insights, investment strategies, and global market intelligence come to life through compelling storytelling and client-ready content. You will work closely with the Head of Investment Marketing and the CIO office to translate complex investment ideas into clear, impactful narratives that resonate with High-Net-Worth (HNW) and Ultra-High-Net-Worth (UHNW) audiences across all channels and regions.

Job Responsibility:

Partner with the Head of Investment Marketing and CIO teams to translate investment outlooks, thematic insights, and portfolio strategies into high-impact content for clients and advisors
Support the development and execution of integrated marketing campaigns showcasing Citi Wealth's investment leadership and solutions suite
Create and manage editorial calendars aligned to market events, CIO outlooks, and content priorities
Draft and edit client-facing materials including articles, thought-leadership pieces, social posts, email briefs, and digital assets that bring investment perspectives to life
Collaborate with internal and agency partners to ensure consistency of message, tone, and visual identity across all content touchpoints
Analyze engagement metrics and client/advisor feedback to optimize content performance and relevance
Support event-driven investment content (e.g., market updates, Signals, CIO briefings) and ensure seamless distribution through Citi Wealth channels
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup

Requirements:

6-10 years of experience in investment or wealth marketing, ideally within global financial institutions, asset managers, or private banks
Proven ability to interpret and simplify complex investment topics (macro outlooks, asset allocation, alternative investments, portfolio strategy) for sophisticated audiences
Strong understanding of content strategy and digital amplification—from long-form thought leadership to social, video, and internal channels
Excellent writing, editing, and project-management skills
ability to deliver under tight timelines
Highly collaborative, detail-oriented, and comfortable engaging senior stakeholders (CIOs, investment strategists, marketers)
Bachelor's/University degree, Master's degree preferred
Advanced degree or CFA Level I a plus

Nice to have:

Master's degree
Advanced degree or CFA Level I

What we offer:

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages including vacation, sick leave, and paid holidays
discretionary and formulaic incentive and retention awards

Additional Information:

Job Posted:
October 28, 2025

Expiration:
November 03, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Investments Marketing Lead Analyst