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International Sales Representative

Italy, Milan · Job Posted May 28, 2026
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Job Description

As an Exhibition Sales Representative, you’ll grow our business by building strong, value-driven relationships with clients across your territory (Italy and Spain). You’ll sell exhibition space, sponsorships, and digital branding solutions for our events happening worldwide — using your market knowledge and sales skills to find the best fit for each customer. You’ll work closely with internal teams, based internationally, to share customer insights that help shape our events, while also helping your sales team grow.

Job Responsibility

  • Build and maintain strong relationships by identifying client value drivers and offering tailored solutions including exhibition space, sponsorships, digital tools, and branding
  • Proactively engage new and existing clients through a mix of calls, emails, social media, virtual and face-to-face meetings, and networking events
  • Travel to competitive events, internationally to find new prospects
  • Prepare personalised proposals linking client outcomes to solutions
  • Collaborate with show teams to develop bespoke value-led packages
  • Plan and run roadshows and client events to grow your network
  • Leverage AI, social media, and other tools to expand your client portfolio and secure strategic partnerships
  • Use market insights and trends to drive sales
  • Effectively utilize CRM systems to manage customer interactions, extract key insights, and create bespoke reports
  • Develop comprehensive sales plans demonstrating strong regional industry knowledge
  • Record all customer activity accurately in our CRM
  • Maintain a realistic and reliable sales pipeline
  • Regularly assess pipeline health
  • identify risks and opportunities, adjusting plans accordingly
  • Lead collaborative pipeline reviews with line manager, contributing insights and seeking strategic input
  • Leverage client relationships to cross-sell shows into new regions and industries
  • Act as a strategic partner by providing customer feedback and market intelligence to internal show teams
  • Identify development areas with your line manager and explore ways to improve performance
  • Contribute to team training topics
  • Take ownership of continuous learning and actively seek feedback
  • Model excellent behaviour, skills, and attitude, setting the standard for the team

Requirements

  • Confident communicator engaging senior and C-suite stakeholders with clear, persuasive value propositions
  • Emotionally intelligent relationship builder skilled at long-term client partnerships
  • Consultative sales expert adept at uncovering needs and designing tailored solutions
  • Strong written communicator, creating impactful proposals and presentations
  • Digitally fluent with advanced skills in Microsoft Office, CRM systems, LinkedIn, and AI tools like ChatGPT
  • Quick learner with strategic mindset, adaptable to changing market demands
  • Highly organised with strong time management and prioritisation skills
  • Multilingual skills: English mandatory, Spanish/French as a plus
  • Strong academic background with a high level of achievement
  • Degree or qualifications in International Business, Business Studies, or a related field (preferred but not essential)
  • Proven success in B2B solution sales, ideally in exhibitions, events, or related sectors
  • Skilled managing diverse portfolios with tailored outreach strategies
  • Experienced selling to senior decision-makers
  • Expertise in value-based selling and creating bespoke, compelling proposals
  • Proficient in AI tools and social media for sales enhancement
  • High competence in Salesforce and call analysis platforms
  • Strong pipeline management skills with ability to identify risks/opportunities and provide performance insights
  • International or multi-market sales experience is a plus
  • Familiarity with exhibitions/events industry highly desirable

Nice to have

  • Spanish/French as a plus
  • Degree or qualifications in International Business, Business Studies, or a related field
  • International or multi-market sales experience
  • Familiarity with exhibitions/events industry

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