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We're looking for an International Digital & Social Executive to join our Marketing team at Unite Students. Working closely with the International Marketing Manager, you'll help deliver engaging digital and social content across key international markets, with a focus on China and India. From managing localised content and resident creators to supporting campaigns and partnerships, you'll play an important role in growing our international brand presence and student engagement. This is an exciting opportunity for someone with a strong understanding of international social platforms, digital trends and culturally relevant storytelling.
Job Responsibility
Support international digital and social campaigns across key markets
Create and localise content for platforms including WeChat, RedNote, Weibo, Douyin, Instagram, TikTok and Facebook
Manage resident content creators, including briefing, filming support and reposting content
Coordinate day-to-day activity with marketing agencies and brand partners
Support social listening and customer engagement activity
Monitor trends, emerging platforms and audience insights to drive innovation and performance
Track content and campaign performance to support ongoing optimisation
Requirements
Native Chinese speaker fluent in Mandarin and English, with strong understanding of the Chinese market
Experience managing digital and social campaigns across Chinese and international platforms
Strong copywriting, localisation and content creation skills, including video editing
Good understanding of social media trends, platform algorithms and audience engagement
Organised, proactive and confident managing multiple stakeholders and projects
Analytical mindset with the ability to use insights and data to improve performance
A collaborative and creative approach, aligned with our One Team culture
What we offer
A discretionary annual bonus
25 days' paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
A generous pension scheme - employer contributions between 5% and 11% depending on how much you save
Healthcare Cash Plan
Employee Assistance Programme
Wellbeing platform
Gym benefit that you can share with your family and friends
Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents