Intern, Digital & Performance Marketing

• End to end Performance Marketing – overall acquiring and growing subscribers
• managing performance focused acquisition campaigns on digital media, affiliate marketing - from ideation to media planning to optimization and performance analysis / insightful outcomes & actions
• Identify source of growth, profitability and efficiencies in current or new areas through strategic thinking, data & analytics
• To learn new tools and technology around creative automation and data dashboards
• Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
• Daily check of campaigns and performance across various internal / external consoles to drive consistent performance and to identify optimization tactics
• Stand by for adjusting, optimizing & making changes across campaigns if needed
• Provide frequent local media benchmarks analysis on best performing ads and competitor activity
• either via media agency sources or internal 3rd party applications
• Drive digital marketing efficiencies and reach through continuous localized communication testing (A/B), innovation using different platforms and new products/formats
• Responsible for local adjustments and optimizations in creative (language / format etc.)
• Provide insight and input on local publishers, opportunities and tactics to target new audiences and optimize measurement metrics
• Deliver most effective Cost of Acquisition (CPA) and expected Subscriber Volume
• deliver most effective Cost per Reach / Engagement for awareness campaigns
• Manage agencies to executive best in class subscriber acquisition activities & media placements to build awareness
• Strong grasp in Mobile & App Install / Purchase lead (CPS based) campaigns as well as App based 3rd Party tools for optimization & data processing

• Currently an undergraduate pursuing a bachelor's degree in Marketing Communications, Communications, Media, Data and Analytics, or a related field
• Good understanding and working knowledge of MS Excel & PPT, Google analytics
• Experience on creating Digital ads – banners / videos is an added advantage
• Exposure on working with data analysis & marketing dashboards
• Digital Native, sound understanding on trends across digital media

Experience on creating Digital ads – banners / videos