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Your focus will be helping to deliver a wide range of direct to consumer and B2B marketing initiatives. You will be involved in working on activities that spans a range of channels. This includes large scale personalised consumer emails, writing content for blogs, helping project manage consumer magazines and point of sale campaigns, creating engaging social media posts. It's fast paced with no two days being the same, and with that brings great opportunities for you to take ownership of activity and input your ideas.
Job Responsibility:
Plan and execute email marketing campaigns, including creating content and designing templates
Analyse email performance metrics and make data-driven improvements
Support the Senior Marketing Manager managing the quarterly inhouse B2B member magazine by researching story ideas, conducting interviews, writing and working with the designer
Supporting the Senior Marketing Manager by liaising with the PR team ensuring key messages are communicated helping to assist with press requests and working on PR briefs
Working with the digital team to manage a content calendar detailing key industry trends, dates, and topics to share with our travel agent audience
Support with the execution and development of content strategies to align with the company's marketing goals and brand positioning
Produce high-quality written content, including blog posts, articles, website copy, social media posts, and email campaigns
Requirements:
Previous content marketing experience
Experience using CRM systems and email marketing platforms
Previous marketing experience gained within the travel company (preferred)
Editorial skills and content management
Content creation and digital marketing
Writing and editing skills with a keen eye for detail
Proficiency in using content management systems (CMS) and marketing tools
Experience with social media management and email marketing platform