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The Interactive Producer at WPP Production sits within a client’s Marketing Communications group (Marcom), and is a critical role that helps to ensure the flawless development and execution of world-class communications in support of the client’s business goals. The role is demanding, incredibly fast-paced, and requires a mix of marketing savvy and technical fluency. You will work alongside a team of producers and agency partners who provide production, localisation and QA expertise, to launch product campaigns and seasonal / sustaining initiatives in the digital space.
Job Responsibility:
Spearhead the deployment of product launch and seasonal campaign content on our sites and eDM communications in the Australia / New Zealand markets
Act as a team leader or an individual contributor depending on project needs
Manage relationships across the business, regularly informing global counterparts and local stakeholders on project status
Manage interactive project resources, production timelines and identify critical path /dependencies to drive projects forward, and ensure quality execution and implementation
Support internal stakeholders, and their specific needs and promotions
Suggest or provide solutions for improving the web and eDM localisation process by closely working with global Marcom and local agency teams
Act as a critical liaison for interactive infrastructure-related programs including CMS, translation software and web development
Plan and adapt launch and lifecycle eDM cadence, as it pertains to specific market needs
Ensure all translated materials match the current voice for the regional markets
Provide usability insights and click path optimisation recommendations based on strong understanding of consumer online behaviour patterns
Ensure all geo specific product/service information displayed on regional sites / eDMs are accurate and of high quality
Ensure all digital assets are following Marcom guidelines and consistent throughout all regional sites / eDMs
Requirements:
5-7+ years experience in web project management and/or digital advertising
Experience managing a wide range of digital projects, including CRM, social, campaigns and large-scale website builds, ideally across multiple countries
Experience in website and eDM analytics and reporting
Digital agency experience preferred
Ideally Bachelors Degree or equivalent
Advanced project management skills
Ability to bring creative and production teams together to produce projects on time, on budget and to high standards
Awareness of the latest advancements in the digital space
Articulate communicator with ability to work with technical and non-technical business groups
Self-directed, assertive and confident
Extraordinary eye for detail
Appreciation of excellence
Ability to work on a number of projects at the same time
Passionate about technology
Fully familiar with near-future trends and web technologies
Nice to have:
Digital agency experience preferred
Ideally Bachelors Degree or equivalent
What we offer:
Work in a collaborative, borderless environment where craft excellence is valued
Innovation is encouraged
AI and next-generation tools are used to amplify not replace human creativity
Access to diverse projects
Global career opportunities
Backing of WPP’s unmatched network
Opportunity to grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment
Fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers