Integrated Media Supervisor

• Serve as the primary day-to-day contact for clients, presenting campaign updates, performance insights, and strategic recommendations in collaboration with the analytics team
• Foster strong relationships with clients, media partners, and internal stakeholders
• Develop integrated media plans across digital (social, programmatic display/video, CTV, OLV, audio, podcasts) and offline (TV, OOH) channels, leveraging a deep understanding of B2B audiences
• Lead podcast planning efforts, including partner evaluation, inventory strategy, and alignment to B2B audience targeting and measurement frameworks
• Translate strategic direction into channel-level tactics, timelines, and deliverables, with a focus on restructuring and optimizing existing strategies
• Lead data strategy and audience selection, partnering with 3rd party providers like Acxiom to build and refine B2B audience segments
• Develop and manage media flowcharts, overseeing budget forecasting and allocation to align with campaign objectives
• Conduct audience and media habit research using tools like eTelmar, Nielsen, Comscore, and Vivvix to inform planning
• Identify testing opportunities and optimization strategies across all channels
• Oversee accurate campaign setup across platforms, collaborating with channel specialists, Kinesso, and analytics teams
• Ensure B2B targeting capabilities are optimized on platforms like Meta, LinkedIn, programmatic, TV, and YouTube
• Oversee the activation of approved audience data, trafficking, uploading, and QA of ads, targeting parameters, tracking tags, and landing pages
• Verify adherence to platform best practices and approved campaign parameters
• Manage day-to-day performance of live campaigns across all channels and partners
• Monitor delivery, pacing, and budget accuracy, coordinating billing and invoice reconciliation with offshore support
• Troubleshoot delivery, platform, or trafficking issues with internal and external teams
• Collaborate closely with the analytics team, providing media-specific data inputs and context for campaign monitoring, pacing, and issue identification
• Partner with analytics to run reports, conduct ad hoc analyses, and evaluate campaign performance against KPIs and benchmarks across all channels
• Strategically interpret performance data and trends from a media perspective, identifying optimization opportunities and providing actionable insights for mid and post-campaign reporting
• Mentor and guide junior team members, including coordination with offshore support teams
• Collaborate cross-functionally with analytics, creative, and client stakeholders to align media plans with strategy and measurement
• Guide and oversee the programmatic buying team, and partner with the in-house TV/Broadcast buying team for integrated execution
• Foster internal team collaboration for seamless integrated execution

• 5+ years in paid media planning, buying, or campaign management, with significant B2B marketing experience
• Agency experience preferred
• Proven expertise in data strategy, audience segmentation, and leveraging 3rd party B2B data providers (e.g., Acxiom)
• Extensive experience planning and executing integrated media campaigns across digital (social, programmatic display/video, CTV, OLV, audio, podcasts) and offline (TV, OOH) channels
• Demonstrated advanced proficiency in Meta, LinkedIn (B2B targeting), programmatic, TV, and YouTube planning and execution
• Proficiency in developing media flowcharts, managing investment allocations, and understanding media math (CPP, TRPs, CPMs) for reach/frequency planning
• Familiarity with media planning and research tools (e.g., eTelmar, Nielsen, Comscore, Vivvix)
• Strong analytical skills
• ability to interpret performance data and translate complex insights into actionable media strategies
• Excellent time management, prioritization, and communication skills, with a proven ability to manage multiple tasks and budgets (small to large)
• Extremely detail-oriented with a proven system of double checks
• Advanced proficiency in Excel, Google Slides, and Sheets
• Previous client communication experience.

familiarity with measurement partners and methodologies (e.g., Adelaide, Podscribe) to evaluate media quality and channel performance beyond standard platform metrics

• top of the line benefits
• 401K
• unlimited PTO