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The Integrated Media Supervisor is responsible for managing the day-to-day workflow of the media buying/planning staff on specific accounts. They ensure seamless integration of Planning and Buying functions at the agency and are a confident, seasoned leader with a strong media and analytics background. As a lead position, this role collaborates frequently with clients as well as our Account Services, Creative & Insight teams.
Job Responsibility:
Leads and develops a team consisting of Integrated Planners and Optimization Specialists in preparing, developing and implementing media plans
Develop and manage integrated media campaigns within highly visible accounts, including providing strategic and innovative counsel and developing strong client relationships
Helps team members develop strategic recommendations, presentations, memos and POVs (point-of-view) for clients
Develops measurement plans with analytics specialists to communicate clear and concise results to executive client leadership
Seeks innovative solutions for client opportunities and challenges
Knows and keeps up-to-date on available data and resources necessary for the preparation of effective and efficient media plans
Makes recommendations to clients in optimizing their martech stack to achieve the optimal flow of data across multiple channels and platforms
Monitors campaigns performance and proactively recommends campaigns optimization or channel shifts
Works with other Supervisors to foster department interaction and growth
Develop cross-departmental processes to ensure smooth plan delivery, execution, reporting presentations and overall client success
Be a seasoned presenter and thought leader
Represents team/agency at events, coordinating training programs, speaking at industry or agency functions and department meetings
Identifies opportunities to merchandise department achievements and advocate for junior employees
Exhibit the ability to anticipate and solve problems
Generate enthusiasm for and commitment to your client’s business among team members and nurture confidence and trust throughout team
Ensure the highest level of professionalism is maintained on assigned accounts, and work to meet and exceed the client expectations
Be a seasoned presenter
Be willing to listen, and be ready to help the team when needed
Recognize, respect and address differing opinions - actively solicit ideas
Work synergistically with all departments/teams at agency
Work with the Media Director and Associate Media Directors to develop strategic direction on all media for assigned accounts
Take primary responsibility for Media performance by acting as the final supervisory checkpoint for all Media documents
Requirements:
7+ years of agency experience in media planning and buying
Strong written and verbal presentation skills and style
Ability to manage people and projects smoothly and efficiently
Proficiency in audience profiling tools (Comscore, Nielsen, MRI,etc…) and media consumption habits
Strong experience in managing overall media budgets
Excellent interpersonal skills, demonstrating energy and passion for the work
Effective problem-solver and generator of innovative solutions
Well versed in applicable software and technology platforms
Proficient in Microsoft Office applications, specifically Excel and PPT
Analytics experience setting up advanced GA4 tracking and MMM
Experience with onboarding and executing CDP advertising strategies
What we offer:
401k + employer match
Medical
Dental
Vision
Life and short-term disability (100% employer paid)
Voluntary long-term disability
EAP
9 paid holidays
PTO
Floating Holiday
Volunteering Day
Education reimbursement
Employee referral program
Employee recognition program where points turn into money