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IKEA Logo IKEA · -

Integrated Media & Marketing Communication Manager

Australia, Tempe · Job Posted April 10, 2026
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Job Description

Are you a strategic marketing leader with a passion for creating meaningful connections between brands and people? Do you thrive at the intersection of creative excellence and data-driven media strategy, delivering campaigns that inspire action and drive business growth? The Growth & Marketing function is at the heart of IKEA's mission to deliver business results and reach our country and commercial objectives. We identify business opportunities and target segments across all channels to grow market share, create and execute marketing strategies based on true consumer insights to attract new customers, build a strong brand, retain current customers, and constantly grow loyalty. As the Integrated Media & Marketing Communication Manager, you'll be at the heart of our growth journey, steering the direction of our media and content strategy to deliver exceptional business results. You'll be a strategic, performance-driven leader who connects the dots between creative storytelling, audience insights, and commercial priorities.

Job Responsibility

  • Ensures creative storytelling and media strategy work hand-in-hand to maximise reach, resonance, efficiency, and effectiveness, creating seamless brand experiences that maintain consistency and quality across all touchpoints
  • Developing locally relevant campaign roadmaps that connect global brand priorities with regional market opportunities and guide customers from awareness through to conversion and loyalty
  • Uses customer data, behaviours, and preferences to inform both content creation and media investment decisions to improve marketing effectiveness
  • Governs marketing budgets across channels to balance brand-building with performance-driving activities, and establishes robust measurement frameworks and KPIs to demonstrate business value
  • Identifies business opportunities and target segments across the omni-channel landscape, executes marketing strategies based on consumer insights to grow market share, attract new customers, build strong brand presence, and constantly grow customer loyalty
  • Builds strong partnerships across creative, content, media, and commercial teams internally and with external agency partners, elevating standards, consistency, and impact through knowledge sharing
  • Leads a team of content and channel specialists who effectively and efficiently implement the marketing strategy

Requirements

  • A university degree in Marketing, Communications, or Business Management with 10 years of related experience in integrated marketing, media planning, or marketing communications
  • Proven track record of developing and executing successful integrated marketing campaigns with deep understanding of media planning, buying, and optimisation across traditional and digital platforms to achieve both brand-building and performance objectives
  • Strong analytical capabilities with experience using customer data, audience insights, and campaign analytics to inform strategy
  • Demonstrated ability to bridge creative storytelling with strategic media deployment, ensuring content resonates across multiple touchpoints and creates cohesive customer experiences
  • Strong business sense with the ability to identify growth opportunities, understand market dynamics, balance brand and performance activities, and align marketing strategies with commercial objectives to drive measurable business results and market share growth
  • Excellent relationship-building and stakeholder management skills with the ability to collaborate effectively across internal teams (creative, commercial, digital) and manage external agency partnerships
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