Integrated Media Manager, IKEA

IKEA

Location:
China, Shanghai

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.

Job Responsibility:

Act as a member of the Marketing Management team and proactively contribute the marketing plan and output
Responsible for leading the Integrated Media team and driving the totality of the IKEA offering to the market through all paid media
Manage the strategy, planning, execution and optimizing the use of owned, earned and paid media channels to maximize commercial impact
Responsible for managing local media agency relationships to meet Country Marketing needs and improve ROI of Marketing
Responsible for securing metrics to understand media performance, and identify needs and gaps
Responsible for securing good media governance and accountability by leading the work with media agencies and key media and platform vendors
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
Contribute to the integrated multichannel executions/output of the function
Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
Support all initiatives within and outside commercial included in the agreed communication plan

Requirements:

Deep knowledge of budgeting for multichannel marketing
Broad knowledge of the development towards an Omni channel reality in Retail home furnishing
Deep knowledge of media landscape and interplay between paid, earned and owned channels, on and offline
Broad knowledge of Marketing Technology (e.g. DMP, DSP's etc.) and other tools (e.g. econometrics)
Broad knowledge of IKEA concept, brand objectives, values and vision
Broad knowledge of IKEA tools, processes and cycles
Broad knowledge of Group strategies, priorities and business planning process
Good knowledge of change management methods and tools as well as stakeholder management
Broad knowledge of the IKEA multichannel reality and online customer behaviours
Broad knowledge of operational plans and goals as well as follow up on KPIs

Additional Information:

Job Posted:
September 15, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Integrated Media Manager