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We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.
Job Responsibility:
Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
Responsible for development and implementation of Integrated Media plan across paid, earned and owned media, on and offline, and providing sufficient content needs to local media agencies to ensure locally adapted marketing
Responsible for budget management, finalizing and negotiating all paid advertising contract terms such as rates, placement, frequency etc. to maximize return on investment, and ensuring cost transparency be leading a comprehensive contracting and invoicing process
Support Marketing Performance Leader with Media Performance analysis, including media auditing, cost-efficiency analysis, monitoring and reporting on cost-benefit ratio
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
Requirements:
Deep knowledge of Paid Media
Broad knowledge of integrating Paid, Owned and Earned media
Broad knowledge of the media industry, including rates, terms and procurement process for Paid, Social and Digital Media Marketing
Broad knowledge of marketing technology
Broad knowledge of IKEA concept, brand objectives, values and vision
Broad knowledge of IKEA tools, processes and cycles
Broad knowledge of Group strategies, priorities and business planning process
Good knowledge of change management methods and tools as well as stakeholder management
Broad knowledge of the IKEA multichannel reality and online customer behaviours
Broad knowledge of operational plans and goals as well as follow up on KPIs