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Integrated Marketing Manager

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Parking Network B.V.

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Location:
United States

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Category:
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Contract Type:
Employment contract

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Salary:

100000.00 - 125000.00 USD / Year
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Job Description:

We’re looking for an experienced and driven Integrated Marketing Manager to lead integrated marketing campaigns that position NMI’s payment acceptance platform as the preferred choice for ISVs, SaaS companies and developers embedding payments into their software. This role sits at the intersection of product marketing, demand generation, sales, channel and content — building and executing programs that drive awareness, adoption and advocacy among technical and commercial audiences.

Job Responsibility:

  • Lead the planning and development and execution of integrated, multi-channel marketing campaigns targeting ISVs, SaaS companies and developer audiences
  • Collaborate cross-functionally with product marketing, corporate marketing, demand generation, channel and sales teams to ensure campaign alignment across awareness/reputation, demand generation, developer enablement and partner engagement
  • Partner with internal teams and external agencies to create and deliver high-impact campaigns using digital, content and developer-focused channels to support both short-term and long-term pipeline and revenue goals
  • Align marketing programs with in-product moments, lifecycle stages and usage signals across both self-serve and sales-assisted motions
  • Deeply understand ISV buyer personas across both commercial and technical roles
  • Evangelize NMI’s embedded payments solutions and developer tools in the ISV market through thought leadership and community engagement
  • Partner with product marketing and content teams to develop high-impact thought leadership, product-led and technical content
  • Work closely with product and product marketing to develop compelling messaging
  • Collaborate with the product and web teams to ensure the developer portal, documentation and web experiences support self-serve discovery, onboarding and integration
  • Support sales and channel enablement by equipping teams with clear, credible narratives and messaging
  • Ensure website and digital assets support the full developer and buyer journey
  • Drive thought leadership and inbound visibility with a strong focus on developer audiences
  • Optimize technical content, documentation, and owned media for SEO
  • Ensure brand consistency, tone of voice and messaging across all content and campaign activities
  • Grow NMI’s presence and credibility across ISV, SaaS, developer and commercial buyer communities
  • Manage visibility and capture reviews across platforms such as G2, Capterra, SourceForge and relevant developer review sites
  • Collaborate with PR and content teams to generate ISV-focused customer stories, testimonials and earned media
  • Drive competitive differentiation in the embedded payments market
  • Track and report on analyst coverage, peer reviews and third-party influence
  • Partner with the demand generation team to design and optimize the ISV demand strategy
  • Work with demand generation and product teams to connect product engagement signals with lead scoring, lifecycle stages, and pipeline progression
  • Set joint goals to drive qualified pipeline and accelerate opportunities
  • Collaborate with channel marketing to develop and execute targeted campaigns
  • Partner with demand generation team and external agencies to execute and optimize paid media investments
  • Apply marketing automation and digital best practices
  • Work closely with operations and web teams to analyze performance, run experiments and test strategies
  • Track and measure success through KPIs and dashboards
  • Independently execute and manage campaign activities end-to-end
  • Maintain campaign calendars
  • Provide visibility and alignment across stakeholders and marketing functions

Requirements:

  • 7+ years of B2B marketing experience, ideally in SaaS, fintech, payments, or enterprise technology, with experience supporting both product-led and sales-led go-to-market motions
  • A marketing or related business degree or equivalent
  • Prior experience marketing to software, ISV or SaaS ecosystems, including sales-assisted buying journeys involving multiple stakeholders and longer deal cycles
  • Strong understanding of developer personas, community engagement, and content strategies that resonate with technical buyers, alongside traditional B2B campaign planning, pipeline development, and revenue-focused marketing
  • Experience supporting or operating within a product-led growth (PLG) or hybrid PLG / sales-led model, including familiarity with self-serve onboarding, developer activation, product usage metrics and how product signals feed into sales qualification and pipeline progression
  • Hands-on experience activating campaigns across developer-heavy channels: GitHub, Stack Overflow, Dev.to, Hacker News, Reddit, Discord/Slack communities, Product Hunt and technical conferences/meetups
  • Proven experience working closely with sales and demand generation teams on lead management, account targeting, sales enablement and pipeline acceleration
  • Experience collaborating with and managing agency partners
  • A well-developed digital skill set which includes understanding marketing automation (Salesforce, Hubspot, Pardot, ZoomInfo), SEM, SEO, PPC, display, programmatic, etc, as well as analytics (GA4)
  • Exceptional project management, communication and stakeholder alignment skills
  • Comfortable creating and enforcing deadlines
  • Excellent attention to detail
  • Creativity, imagination and initiative
  • Drive, competence, flexibility and a willingness to learn
What we offer:
  • A remote first culture
  • Flex PTO
  • Health, Dental and Vision Insurance
  • 13 Paid Holidays
  • Company volunteer days

Additional Information:

Job Posted:
May 03, 2026

Expiration:
May 15, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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