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Integrated Marketing Manager - B2C

https://www.ledger.com Logo

Ledger

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Location:
France; United Kingdom , Paris ▼

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Category:
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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

We are seeking an Integrated Marketing Manager to serve as the strategic architect for the Ledger Consumer Ecosystem. In this senior role, you will bridge deep product marketing expertise with integrated campaign orchestration, positioning Ledger hardware (Signers) and the Ledger Wallet app as one unified, secure trading solution. You are a cross-functional influencer and GTM architect. While dedicated channel owners (CRM, Performance, Social, Web) manage tactical delivery, your mandate is to define the target audience, build the value propositions, and orchestrate the cohesive frameworks and strategic guardrails that guide their efforts. You will apply operational rigor to ensure that GTM plans are executed flawlessly across the physical and digital ecosystem.

Job Responsibility:

  • Define core positioning, messaging frameworks, and user personas
  • Champion the Better Together narrative that bridges Ledger's physical hardware and digital services
  • Translate complex product capabilities into compelling consumer benefits
  • Develop high-level briefs and strategic guardrails for creative and channel teams
  • Establish Ledger's overarching market narrative by cultivating strategic relationships with partners, influencers, and industry associations
  • Create compelling marketing collateral including website content, product videos, and case studies
  • Own the end-to-end GTM strategy from ideation to launch for new products, features, and major updates
  • Apply operational rigor by managing the flow of creative briefs, tracking launch milestones, and maintaining GTM playbooks
  • Act as the central hub connecting Product Management, Sales, Engineering, and Regional Marketing
  • Design macro-level blueprints for customer acquisition and engagement
  • Synthesize market research and competitor analysis to inform GTM strategies
  • Build and maintain AI workflows to track market intelligence
  • Define overarching goals and metrics for launches
  • Stay up-to-date on industry trends and regulatory developments in the crypto space

Requirements:

  • Strong experience in consumer product marketing or integrated marketing, with a proven track record in the crypto, digital assets industry, fintech or hardware with apps
  • Proven ability to build overarching Go-to-Market strategies and integrated marketing plans from scratch
  • Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions
  • Highly skilled at leading by influence
  • excellent presentation skills with the ability to translate complex technical or financial concepts into simple, mainstream consumer marketing
  • Entrepreneurial spirit with a passion for innovation
  • experience working in a remote or distributed team environment is a plus

Nice to have:

Experience working in a remote or distributed team environment

What we offer:
  • Flexible work options - hybrid policy allows employees to work from home up to 3 times per week
  • Health and Life Insurance
  • Employees can become shareholders in Ledger
  • Commuter allowance
  • Comprehensive suite of training solutions providing a personalised learning experience for every employee

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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