Integrated Marketing Lead Job at Lovable (San Francisco)

Senior Integrated Marketing Lead, Consumer Campaigns

Cash App is seeking a strategic, creative, and action-oriented Senior Integrated...

Location

United States , Bay Area

Salary:

198000.00 - 297000.00 USD / Year

Cash App

Expiration Date

Until further notice

Requirements

12+ years of progressive experience in integrated marketing, brand marketing, or campaign leadership, ideally within consumer technology, financial services, or culturally driven brands
5+ years of direct ownership of large-scale, full-funnel campaigns, including budget management and cross-channel investment planning
Proven track record of leading high-impact consumer campaigns that drive measurable brand and product lift
Deep expertise in campaign strategy, creative development, and media activation — with strong instincts for what breaks through culturally
Experience managing and optimizing multi-million-dollar budgets with financial discipline and ROI focus
Strong analytical mindset with the ability to translate data and insights into clear strategic and creative direction

Job Responsibility

Define and lead the integrated consumer campaign strategy across Cash App and Afterpay, ensuring alignment with brand vision, product priorities, and long-term growth goals
Own the development of full-funnel campaign frameworks — from audience insight and strategic positioning through creative expression, channel activation, and measurement
Partner closely with Creative Strategy and Brand Design to shape distinctive, culturally resonant creative platforms that connect product benefits to real consumer moments and communities
Lead cross-functional go-to-market planning across Product, Creative, Brand Media, Data Science, and Comms to deliver cohesive, high-impact campaigns
Act as a senior marketing leader who can influence across disciplines and levels, bringing clarity, conviction, and momentum to complex initiatives
Own end-to-end campaign investment planning and budget allocation across paid, owned, and earned channels — ensuring media strategies ladder up to campaign objectives
Partner with Channel, Brand Media, and Finance teams to allocate spend intelligently across upper- and lower-funnel efforts, balancing brand building with performance impact
Activate campaigns across a diverse media mix (e.g., video, digital, social, OOH, partnerships, experiential), optimizing for reach, relevance, and results
Manage and steward large-scale budgets ranging from $10M to $50M+, with strong financial discipline and accountability
Translate complex financial and product capabilities (e.g., banking, payments, BNPL) into clear, compelling consumer narratives that drive understanding and trust

What we offer

Remote work
medical insurance
flexible time off
retirement savings plans
modern family planning

Fulltime

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

Product Marketing Manager / Integrated Marketing

At Meadow, we’re transforming one of the largest, most overlooked industries in ...

Location

Salary:

130000.00 - 180000.00 USD / Year

Meadow

Expiration Date

Until further notice

Requirements

Owned (or supported closely) full-funnel campaigns (ads, landing pages, lifecycle) and know how to drive performance across every step
Can define who we’re targeting, why they buy, and what makes us win – and turn that into clear, actionable marketing
Comfortable across brand, creative, and performance
Move fast, work through ambiguity, and take the lead without waiting for perfect inputs
Bring empathy and judgment to sensitive categories
shaped by experience or personal connection

Job Responsibility

Build a shared understanding of our existing customers (incl. audience and market segmentation, motivations, and objections) and translate those insights into positioning that informs all marketing
Beat landing page conversion targets by owning the paid search funnel end-to-end: from ad strategy and creative testing to landing page performance and sales alignment
Increase self-serve checkouts by leading channel strategy (with a focus on Meta) and optimizing funnel messaging and experience in close partnership with Product/Eng
Drive development of new products and features that increase TAM and help Meadow serve more families, (e.g. Memorial services, Spanish-speakers)
Partner with Head of Marketing to expand growth marketing experimentation via new awareness channels, (e.g. TV, Radio, OOH)

What we offer

Offers Equity
Competitive salary
Meaningful equity
Generous health, dental, and vision coverage

Fulltime

Japan AI Transformation Area Integrated Marketer - Field Integrated Marketing

This role leads cross‑solution integrated marketing to position Microsoft as the...

Location

Japan , Tokyo

Salary:

Not provided

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Bachelor’s degree or higher in Business, Marketing, Communications, Economics, Public Relations, or a related field
15+ years of experience in B-to-B marketing and commercial integrated marketing, including campaign planning and execution, digital marketing, event and program management, and marketing operations (reporting and analysis), or equivalent experience
Experience working in multinational or matrixed organizations is a plus
Experience in cloud, AI, security, and/or enterprise commercial marketing in IT field is a plus
Proven ability to engage confidently with senior executives and partners
Experience leading transformation initiatives or change management programs within organization is a plus
Advanced business-level English required, including leading cross-team collaboration, discussions, managing complex HQ negotiations, and producing business reports
Native-level proficiency in Japanese required

Job Responsibility

Develop and land AI transformation and cross-solution narratives tailored to the Japanese market
Lead marketing orchestration across solution areas for high quality customer experiences
Partner with CSA marketers, the Asia CMO team, and key stakeholders to maximize business impact
Strategic Leadership to drive AI Transformation initiatives for Japan
Business Impact: Deliver measurable marketing impact in Japan
Sales Enablement & Pipeline Creation: Activate sellers through aligned Seller Rhythm of Business
Program Execution: Deliver flagship moments such as Microsoft AI Tours
CXO Program – partner with Japan leadership team to deliver a local CXO strategy
Governance & Responsible Marketing
Collaboration: Operate as one team across Field, Experiential, Social, CSA, Engines, and Engagement

Fulltime

Push & Pull Channel Trade Marketing Lead

The role is responsible for defining and driving a unified push–pull channel str...

Location

Philippines , Metro Manila

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

5–8+ years in Trade Marketing, Channel Marketing, or Sales (FMCG/foodservice preferred)
Strong experience in multi-channel strategy and commercial execution
Proven ability to drive growth through integrated push–pull programs

Job Responsibility

Develop a holistic push–pull strategy with clear channel roles, priorities, and growth levers
Build aligned plans with KPIs across sell-in, sell-out, and penetration
Design and implement channel-specific programs: Push: distribution expansion, trade programs, assortment growth
Pull: demand generation, chef engagement, menu penetration
Ensure initiatives are complementary and drive total system growth
Align Sales, Marketing, and Chef teams to deliver a cohesive go-to-market strategy
Ensure trade and marketing investments work together to drive conversion and growth
Establish and manage a structured leads funnel from recruitment to conversion and repeat purchase
Drive efficiency in lead generation, qualification, penetration, and loyalty-building programs
Improve conversion rates and lifetime value of operators across channels

Fulltime

Lead Marketing Manager Training

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

8+ years of experience in sport or lifestyle marketing with strong category and/or key account focus
Proven track record in developing impactful go-to-market plans, ideally with exposure to major wholesale or strategic accounts
Strong ability to translate business, product, and account needs into consumer-facing marketing
Solid understanding of retail environments, e-commerce, and account-specific dynamics
Experience working with cross-functional and external partners, including key accounts
Data-driven mindset with the ability to turn insights into actionable plans

Job Responsibility

Lead the global Training marketing direction with a strong focus on strategic key account, ensuring alignment with brand and commercial priorities
Drive go-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans
Act as consumer and category expert, translating Training and fitness trends into relevant marketing initiatives
Partner with Product, Merchandising, and Sales to align on product pipelines, key franchises, and account growth opportunities
Own category and account performance tracking, leveraging sell-in, sell-through, e-commerce, and retail insights
Identify growth opportunities and risks, translating them into targeted marketing actions for the key account
Develop and deliver tailored global-to-account toolkits, enabling strong and consistent execution
Ensure integrated activation across all touchpoints, with a strong emphasis on key account excellence (digital, retail, e-com)
Collaborate closely with regional teams and the key account to ensure locally relevant execution and feedback loops
Monitor competitive activity within the account landscape to inform strategy and differentiation

Fulltime

Marketing Lead

Are you a commercially focused marketing professional looking for your next lead...

Location

United Kingdom , Portsmouth

Salary:

45000.00 - 50000.00 GBP / Year

workshop recruitment

Expiration Date

Until further notice

Requirements

Proven track record of driving business growth through successful marketing and commercial initiatives
Experience developing and delivering marketing strategies aligned to revenue objectives
Strong commercial awareness and understanding of business performance metrics
Demonstrated success in lead generation, customer acquisition, and conversion improvement
Experience managing and improving digital platforms, including websites and CRM systems
Hands-on approach with the ability to combine strategic thinking with practical delivery

Job Responsibility

Develop and implement marketing strategies across UK and export markets
Create and deliver annual marketing plans with measurable ROI objectives
Support revenue growth through effective alignment of sales and marketing activities
Monitor market trends, competitor activity, and commercial performance to identify growth opportunities
Lead the planning and delivery of integrated marketing campaigns
Create engaging marketing communications and content across multiple channels
Drive lead generation initiatives and measure campaign effectiveness
Enhance digital platforms, including website performance, content management, and CRM utilisation
Plan and deliver exhibitions, events, and promotional activities across UK and international markets
Manage event budgets and evaluate return on investment

What we offer

Competitive salary of £45,000 – £50,000 DOE
Opportunity to join a successful and growing organisation
Genuine opportunities for career development and progression
A collaborative and supportive working environment
The chance to make a significant impact on business growth and marketing performance

Fulltime

Senior Integrated Marketing Manager

The Consumer Marketing organization is looking for someone who can help drive gr...

Location

United States , Redmond

Salary:

106400.00 - 203600.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience
Experience building timelines, tracking milestones, and managing dependencies at scale
Experience identifying and implementing tools for project management across complex organizations

Job Responsibility

Work closely with IMC line of business leads to understand high level schedules and integrate the marketing timelines across Windows, Surface, M365, Copilot, and other priority businesses
Build and maintain a single, unified view of key milestones, dependencies, and deliverables
Identify risks early and drive mitigation plans across stakeholders
Drive consistency in how timelines are built, tracked, and communicated
Drive accountability on deliverables, ensuring teams meet deadlines
Identify and implement standardized tools, templates, and processes to improve execution speed and clarity
Create visibility for leadership on status, risks, and key decisions across all lines of business
Drive continuous improvement in how IMC operates, collaborates, and delivers
Identify overlaps, gaps, and opportunities across campaigns and business priorities
Connect related workstreams to drive greater impact (e.g., shared moments, unified messaging, asset reuse)

What we offer

Benefits and other compensation (details at provided link)

Fulltime

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