Integrated Marketing & Donor Experience Manager Job at United Way (Washington)

Job Description

The Integrated Marketing & Donor Experience Manager supports United Way of the National Capital Area (United Way NCA)’s revenue diversification efforts within the Marketing & Communications team by leading the coordination, execution, and performance management of integrated fundraising and donor experience initiatives. Working closely with the Senior Director, Marketing & Communications, this role is responsible for ensuring that mass market fundraising campaigns, donor communications, and stewardship touchpoints are executed in a coordinated, data-informed, and donor-centric manner across multiple channels. In partnership with Resource Development, Community Impact, IT/Data, and external vendors, the Manager ensures that marketing operations, donor data, and campaign execution function seamlessly to support engagement, retention, and sustainable revenue growth.

Job Responsibility

Support the planning and execution of integrated fundraising campaigns, including annual appeals, seasonal campaigns, cultivation efforts, and special initiatives
Manage end-to-end direct mail and email fundraising campaigns in partnership with the direct response agency, including timelines, data requirements, segmentation, and deployment
Coordinate campaign execution across channels to ensure consistency in messaging, donor experience, and on time deployment of all campaigns
Monitor and evaluate campaign performance, translating results into clear insights on response rates, revenue, and donor behavior
Manage divisional revenue reporting across fundraising channels, campaigns, and appeals
Ensure accurate tracking, attribution, and reconciliation of revenue tied to marketing-led efforts
Produce and maintain campaign-level and channel-level performance summaries to support decision-making, forecasting, and planning
Analyze trends in acquisition, retention, reactivation, and donor value to surface optimization opportunities
Partner with internal stakeholders to ensure a shared understanding of revenue definitions, metrics, and performance benchmarks
Support leadership with timely, reliable reporting that connects marketing activity to revenue outcomes
Oversee donor acknowledgement processes to ensure communications are timely, accurate, and aligned with donor expectations
Manage annual tax acknowledgement communications and related donor correspondence
Support stewardship and cultivation efforts by ensuring donor communications reflect giving history, engagement patterns, and impact
Partner with Resource Development and Community Impact to align donor-facing communications with programmatic priorities and organizational messaging
Identify opportunities to improve the donor experience across channels and touchpoints
Serve as Marketing’s primary point of coordination with the organization’s database of record and related fundraising and marketing systems
Ensure fundraising campaigns are properly structured, coded, and documented to support accurate tracking, reporting, and analysis
Partner with data and IT colleagues to maintain consistent source coding, segmentation practices, and shared definitions
Support the use of donor data to inform targeting, reporting, and lifecycle analysis
Maintain fluency across the marketing and fundraising technology stack, including CRM, email platforms, direct mail data workflows, and analytics tools
Act as the primary day-to-day Marketing contact for the direct response agency, ensuring clarity around scope, timelines, and deliverables
Translate campaign goals and performance needs into clear briefs for internal and external partners
Work collaboratively across Marketing, Resource Development, Community Impact, IT, and external vendors to keep work moving efficiently and on schedule
Ensure campaign execution aligns with internal processes, standards, and reporting requirements
Maintain working knowledge of print production and direct mail processes, including schedules, formats, and vendor coordination
Support quality assurance across fundraising communications to ensure accuracy, consistency, and compliance
Apply basic technical skills (e.g., HTML/CSS familiarity, data file review, QA workflows) to support campaign execution and reporting
Balance strategic coordination with hands-on operational support as needed

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience
2 to 4 years of experience in integrated marketing, fundraising, or donor communications
Demonstrated experience managing direct mail and email fundraising campaigns
Strong project management skills, including experience with systems such as Monday.com
Experience managing CRM/eCRM systems: Andar, EveryAction, and FundraiseUp preferred
Basic technical fluency (e.g., HTML/CSS, data files, campaign QA)
Experience producing and interpreting revenue and performance reporting tied to marketing efforts
Experience working with fundraising databases and marketing technology platforms
Strong understanding of donor lifecycle marketing, including acquisition, retention, and stewardship
Familiarity with print production and direct mail workflows
Comfort working with data, segmentation, and reporting to inform campaign decisions
Strong organizational and project coordination skills with attention to detail
Analytical mindset with the ability to translate data into clear insights and recommendations
Ability to manage multiple timelines and priorities simultaneously
Collaborative working style and comfort partnering across teams and disciplines
Clear communicator able to explain performance, trends, and implications to varied audiences
Proactive, solutions-oriented approach to problem solving
Mission focused
Relationship oriented
Collaborator
Results driven
Brand steward
Strategic relationship building
Effective & Engaging Communicator

What we offer

substantial paid leave
healthcare benefits
a matching retirement plan
a great work environment

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