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Under the general supervision of the Sr. Manager of Fund Development, this position supports efforts in integrated marketing and communications across all departments and organizational goals.
Job Responsibility:
Develop and implement integrated marketing and communications strategies/campaigns aligned with organizational goals
Conduct market research, competitive analysis, and audience segmentation to inform strategy
Create annual and quarterly marketing roadmaps
Manage departmental messaging and communications, monitoring alignment between leadership and staff
Assist with the brand identity, messaging, creation/design, and distribution of marketing collateral, including digital copy, print materials (inserts, bi-folds, tri-folds, and posters), advertising, event announcements, and PowerPoint presentations
Manage and prepare staff for radio and television appearances, and newspaper/online media outlets
Primary point of contact for all media-related inquiries
In charge of developing and implementing social media strategies across multiple outlets with Marketing and Communications Specialist support
In charge of establishing communication and marketing plans for events, appeals, programming, etc.
Support Development efforts as needed especially in the areas of event related fundraising, grant-writing, and the design and facilitation of the Annual Appeal
Facilitate organizational website design
Assist with writing letters and invitations for resource fairs and special events about our program and services
Assist with writing general thank-you letters and correspondence
Requirements:
Bachelor's Degree in Marketing, Communications, or related field required
Master's Degree preferred
Minimum of 4 years of successful communications and marketing work
4 to 6 years preferred
Minimum of 4 years working in a non-profit environment